Title The international handbook of market research techniques

Edition Second edition / edited by Robin J Birn Published London : Kogan Page in association with MRS, 2000 (2002 [printing])

Copies

Location	Call no.	Vol.	Availability
MELB	658.83 Bir/Iho 2002		AVAILABLE

Description xxvi, 594 pages : illustrations ; 24 cm Notes This ed. originally published as: A handbook of market research techniques. - Previous ed. published as: The handbook of international market research techniques Bibliography Includes bibliographical references and index Subject Marketing research -- Methodology. Author Birn, Robin. Market Research Society. LC no. 2003447001 ISBN 0749438657 paperback

Other Titles Handbook of international market research techniques Handbook of market research techniques A handbook of market research techniques

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