Title Industrial market segmentation : a nested approach / Thomas V. Bonoma and Benson P. Shapiro

Published Cambridge, Mass. : Marketing Science Institute, 1983

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.83 Bon		AVAILABLE

Description vi, 120 pages : illustrations ; 28 cm Series Report ; no. 83-100 Report (Marketing Science Institute (Cambridge, Mass.)) ; no. 83-100 Bibliography Bibliography: pages 115-119 Subject Industrial marketing. Market segmentation. Author Shapiro, Benson P. Marketing Science Institute (Cambridge, Mass.))

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