| Description |
vii, 544 pages : illustrations ; 24 cm |
| Summary |
Ideal for students undertaking the first course in Marketing Research this book is written to the National Marketing Modules and is a core second year course in the Marketing Diploma and a popular elective for Certificate courses. The text covers the historical development of research methods within Australia |
| Notes |
Includes index |
| Subject |
Marketing research.
|
| LC no. |
00002270 |
| ISBN |
0074707574 : |
|
