Title Marketing research : text and cases / Harper W. Boyd, Ralph Westfall, Stanley F. Stasch

Edition Seventh edition Published Homewood, Ill. : Irwin, 1989

Copies

Location	Call no.	Vol.	Availability
MELB	658.83 Boy/Mrt 1989		AVAILABLE

Description xv, 816 pages : illustrations ; 25 cm Bibliography Includes bibliographical references and index Subject Marketing research -- Case studies. Marketing research. Author Stasch, Stanley F. Westfall, Ralph L. LC no. 88018573 ISBN 0256068135

  Permalink