Title Marketing communications : a behavioral approach to men, messages, and media

Published New York, J. Wiley 1965, [publisher not identified], 1965

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.83 CRA		AVAILABLE

Description xiv, 569 pages illustrations 24 cm Series The Wiley marketing series Wiley marketing series. Notes Bibliography: p. 547-553 Bibliography Bibliography: pages 547-553 Subject Advertising. Marketing -- Decision making. Marketing. LC no. 65021444

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