Marketing research / David A. Aaker ... [and others]
MELB, W'BOOL, WATERFT
2010
Marketing research / David A. Aaker ... [and others]
MELB, W'BOOL, WATERFT
2010
Marketing research / David A. Aaker ... [and others]
MELB, W'BOOL, WATERFT
2010
Marketing research / David A. Aaker ... [and others]
MELB, W'BOOL, WATERFT
2010
658.83 Ada/Itm : An introduction to market and social research : planning and using research tools and techniques / Karen Adams and Ian Brace
An introduction to market and social research : planning and using research tools and techniques / Karen Adams and Ian Brace
MELB
2006
658.83 And/Mrt : Marketing research that won't break the bank : a practical guide to getting the information you need / Alan R. Andreasen ; foreword by William A. Smith
Marketing research that won't break the bank : a practical guide to getting the information you need / Alan R. Andreasen ; foreword by William A. Smith
MELB
2002
658.83 Bag/Amo : Advanced methods of marketing research / edited by Richard P. Bagozzi
Advanced methods of marketing research / edited by Richard P. Bagozzi
W'PONDS
1994
658.83 Bag/Pom : Principles of marketing research / edited by Richard P. Bagozzi
Principles of marketing research / edited by Richard P. Bagozzi
MELB
Introducing marketing research / Paul Baines, Bal Chansarkar
MELB, W'BOOL, W'PONDS
2002
Introducing marketing research / Paul Baines, Bal Chansarkar
MELB, W'BOOL, W'PONDS
2002
Introducing marketing research / Paul Baines, Bal Chansarkar
MELB, W'BOOL, W'PONDS
2002
658.83 Bea/Hom 1999 : Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer
MELB
1999
658.83 Bea/Hom 2011 : Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws
W'PONDS
2011
658.83 Bel : Qualitative research in marketing / by Danny N. Bellenger, Kenneth L. Bernhardt, Jac L. Goldstucker
Qualitative research in marketing / by Danny N. Bellenger, Kenneth L. Bernhardt, Jac L. Goldstucker
WATERFT
Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein
MELB, W'BOOL
2016
Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein
MELB, W'BOOL
2016
Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein
MELB, W'BOOL
2016
Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein
MELB, W'BOOL
Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein
MELB, W'BOOL
2021
Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein
MELB, W'BOOL
2021
Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein
MELB, W'BOOL
2021
Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein
MELB, W'BOOL
2021
658.83 Bin/Mob : A model of behavioural response in social marketing / by Wayne William Binney
A model of behavioural response in social marketing / by Wayne William Binney
MELB THESES
2007
658.83 Bir/Euo 1999 : The effective use of market research : a guide for management to grow the business
The effective use of market research : a guide for management to grow the business
MELB