Key marketing metrics : the 50+ metrics every manager needs to know
MELB, W'BOOL
2009
Key marketing metrics : the 50+ metrics every manager needs to know
MELB, W'BOOL
2009
658.83015195 Gri/Cse : Customer satisfaction evaluation : methods for measuring and implementing service quality / by Evangelos Grigoroudis, Yannis Siskos
Customer satisfaction evaluation : methods for measuring and implementing service quality / by Evangelos Grigoroudis, Yannis Siskos
MELB
2010
658.83028 Bru/Msh : Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Karen E. James, Paul J. Hensel
Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Karen E. James, Paul J. Hensel
W'PONDS
2001
658.83028 Bru/Msh 2005 : Marketing scales handbook : a compilation of multi-item measures for consumer behaviour & advertising, volume IV / Gordon C. Bruner II, Paul J. Hensel, Karen E. James
Marketing scales handbook : a compilation of multi-item measures for consumer behaviour & advertising, volume IV / Gordon C. Bruner II, Paul J. Hensel, Karen E. James
MELB
2005
658.83028 Maz/Sfm : Statistics for marketing and consumer research / Mario Mazzocchi
Statistics for marketing and consumer research / Mario Mazzocchi
MELB
2008
658.830285 Bur/Bmr 2005 : Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush
Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush
W'PONDS
Shopper, buyer, and consumer behavior : theory, marketing applications and public policy implications / by Jay D. Lindquist and M. Joseph Sirgy
MELB, WATERFT
2009
Shopper, buyer, and consumer behavior : theory, marketing applications and public policy implications / by Jay D. Lindquist and M. Joseph Sirgy
MELB, WATERFT
2009
658.834 Lou : Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta
WATERFT
1979
658.834 Lou 1993 : Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta
WATERFT
1993
658.834 MCN : An introduction to consumer behavior / James U. McNeal
An introduction to consumer behavior / James U. McNeal
WATERFT
1973
658.834 Mcq/Cvb 2008 : Customer visits : building a better market focus / Edward F. McQuarrie
Customer visits : building a better market focus / Edward F. McQuarrie
MELB
2008
658.834 Men/Uas : USER : a scale to measure use of market research / Anil Menon and James B. Wilcox
USER : a scale to measure use of market research / Anil Menon and James B. Wilcox
W'PONDS
1994
658.834 Mic/Tcr : Transformative consumer research for personal and collective well-being / edited by David Glen Mick [and others]
Transformative consumer research for personal and collective well-being / edited by David Glen Mick [and others]
W'PONDS
Why we buy : the science of shopping / Paco Underhill
MELB, W'BOOL, WATERFT
2009
Why we buy : the science of shopping / Paco Underhill
MELB, W'BOOL, WATERFT
2009
Why we buy : the science of shopping / Paco Underhill
MELB, W'BOOL, WATERFT
2009
658.834 Vog/Kyc : Know your customer : using practical market research for profit / Don Vogelaar
Know your customer : using practical market research for profit / Don Vogelaar
WATERFT
1992
658.834 Wal : Consumer behavior : theory and practice / C. Glenn Walters
Consumer behavior : theory and practice / C. Glenn Walters
WATERFT
1978
658.834 War/Pot : The power of the purse : how smart businesses are adapting to the world's most important consumers - women / Fara Warner
The power of the purse : how smart businesses are adapting to the world's most important consumers - women / Fara Warner
MELB
2006
658.834019 Kah/Mli : Marketplace lifestyles in an age of social media : theory and methods / Lynn R. Kahle and Pierre Valette-Florence
Marketplace lifestyles in an age of social media : theory and methods / Lynn R. Kahle and Pierre Valette-Florence
MELB
2012
658.8340285 Mon/Mri : Market research in the Internet age : leveraging the Internet for market measurement and consumer insight / Robert W. Monster, Raymond C. Pettit
Market research in the Internet age : leveraging the Internet for market measurement and consumer insight / Robert W. Monster, Raymond C. Pettit
MELB