Limit search to available items
Book Cover
Book

Title The aging consumer : perspectives from psychology and economics / edited by Aimee Drolet, Norbert Schwarz, Carolyn Yoon
Published New York, NY : Routledge, [2010]
©2010

Copies

Location Call no. Vol. Availability
 WATERFT BUSINESS  658.8340846 Dro/Acp  AVAILABLE
Description xxi, 301 pages : illustrations ; 24 cm
Series Marketing and consumer psychology series
Marketing and consumer psychology series.
Contents Cognitive psychology and neuroscience of aging / Angela H. Gutchess -- Spending patterns in the older population / Michael D. Hurd and Susann Rohwedder -- Socioemotional selectivity theory : implications for consumer research / Aimee Drolet ... [et al.] -- Aging-related changes in decision making / Ellen Peters -- Do workers prepare rationally for retirement? / Gary Burtless -- New choices, new information : do choice abundance and information complexity hurt aging consumers' medical decision making? / Stacy L. Wood, Judith A. Shinogle, and Melayne M. McInnes -- The aging consumer and intergenerational transmission of cherished possessions / Carolyn Folkman Curasi, Linda L. Price, and Eric J. Arnould -- Comprehension of marketing communications among older consumers / Carolyn M. Bonifield and Catherine A. Cole -- Impact of age on brand choice / Raphaëlle Lambert-Pandraud and Gilles Laurent -- Why do older consumers tell us they are more satisfied? / Carolyn Yoon, Fred Feinberg, and Norbert Schwarz -- Age-branding / Harry R. Moody and Sanjay Sood -- Designing products for older consumers : a human factors perspective / Neil Charness, Michael Champion, and Ryan Yordon
Bibliography Includes bibliographical references and indexes
Subject Older consumers.
Consumer behavior.
Consumption (Economics)
Marketing.
Author Drolet, Aimee Leigh.
Schwarz, Norbert, 1953-
Yoon, Carolyn, 1960-
LC no. 2009045729
ISBN 9781848728103
1848728107
9781848728110 paperback
1848728115 paperback