Title Understanding consumer choice / by Gordon R. Foxall

Published New York : Palgrave Macmillan, 2005

Copies

Location	Call no.	Vol.	Availability
MELB	658.8342 Fox/Ucc		AVAILABLE

Description xvi, 262 pages ; 22 cm Contents 1. Marketing's attitude problem -- 2. Consumer behavior -- 3. The behavior of consumers' attitudes -- 4. Prior behavior -- 5. The situated consumer -- 6. Attitudes, situations, and behavior -- 7. Patterns of brand choice -- 8. Context and cognition in consumer choice -- 9. Intentional behaviorism Bibliography Includes bibliographical references and index Subject Consumer behavior. Consumers' preferences. Consumers -- Attitudes. Marketing -- Psychological aspects. LC no. 2004060623 ISBN 1403914923 (hbk.) 1403914923 (cloth) 9781403914927 (hbk.) 9781403914927 (hbk.) 9781403914927 (hardback) 1403914923 (hardback)

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