The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer
MELB, W'BOOL
2012
The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer
MELB, W'BOOL
2012
658.8343 Kel/Eos : The effects of sequential introduction of brand extensions / Kevin Lane Keller, David A. Aaker
The effects of sequential introduction of brand extensions / Kevin Lane Keller, David A. Aaker
WATERFT
1991
658.8343 Laa/Cic : Consumer involvement : concepts and research / Pirjo Laarksonen
Consumer involvement : concepts and research / Pirjo Laarksonen
WATERFT
1994
658.8343 Lin/Btc : Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom
MELB
2011
658.8343 Mal/Evl : Exit, voice,loyalty and neglect : responses to consumerdissatisfaction / Teresa Nicole Malafi
Exit, voice,loyalty and neglect : responses to consumerdissatisfaction / Teresa Nicole Malafi
W'BOOL
1990
658.8343 Mce/Mtt : Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen
Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen
WATERFT
2005
658.8343 Mic/Acm : The affluent consumer : marketing and selling the luxury lifestyle / Ronald D. Michman and Edward M. Mazze
The affluent consumer : marketing and selling the luxury lifestyle / Ronald D. Michman and Edward M. Mazze
MELB
2006
658.8343 Mil/Nsa : A niche share approach for assessing brand performance and identifying competitive groups / George R. Milne and Charlotte H. Mason
A niche share approach for assessing brand performance and identifying competitive groups / George R. Milne and Charlotte H. Mason
W'PONDS
1994
658.8343 Msi/Cfa : Criteria for assessing research on the effects of marketing communications / Paul N. Bloom, Julie Edell, and Richard Staelin
Criteria for assessing research on the effects of marketing communications / Paul N. Bloom, Julie Edell, and Richard Staelin
WATERFT
1994
658.8343 Pat/Wtc : Wired to care : how companies prosper when they create widespread empathy / Dev Patnaik with Peter Mortensen
Wired to care : how companies prosper when they create widespread empathy / Dev Patnaik with Peter Mortensen
MELB
2009
658.8343 Pel/Csa : Consumer satisfaction : advancements in theory, modeling, and empirical findings / Alessandro M. Peluso
Consumer satisfaction : advancements in theory, modeling, and empirical findings / Alessandro M. Peluso
W'BOOL
2011
658.8343 Phi/Cru : Consumer republic : using brands to get what you want, make corporations behave, and maybe even save the world / Bruce Philp
Consumer republic : using brands to get what you want, make corporations behave, and maybe even save the world / Bruce Philp
W'BOOL
2011
658.8343 Pri/Dot : Development of the Psychological Commitment Instrument (PCI) for measuring travel service loyalty / by Mark Philip Pritchard
Development of the Psychological Commitment Instrument (PCI) for measuring travel service loyalty / by Mark Philip Pritchard
W'BOOL
1991
658.8343 Sch/Cem : Customer expectation management : success without exception / Terry Schurter
Customer expectation management : success without exception / Terry Schurter
MELB
2006
658.8343 Slo/Qcp : Quantifying consumer preferences / [edited by] Daniel J. Slottje
Quantifying consumer preferences / [edited by] Daniel J. Slottje
MELB
Demand : creating what people love before they know they want it / Adrian J. Slywotzky ; with Karl Weber
MELB, W'PONDS
2011
Demand : creating what people love before they know they want it / Adrian J. Slywotzky ; with Karl Weber
MELB, W'PONDS
2011
658.8343 Szw/Rcs : Researching customer satisfaction & loyalty : how to find out what people really think / Paul Szwarc
Researching customer satisfaction & loyalty : how to find out what people really think / Paul Szwarc
MELB
2005
658.8343 Tra/Bcr : Brand choice : revealing customers' unconscious-automatic and strategic thinking processes / Randolph J. Trappey and Arch G. Woodside
Brand choice : revealing customers' unconscious-automatic and strategic thinking processes / Randolph J. Trappey and Arch G. Woodside
MELB
2005
658.8343 Wic/Cca : A cross-cultural analysis of the relationship between decision making styles, consumer demographics, and product characteristics / by Vanessa Prier Wickliffe
A cross-cultural analysis of the relationship between decision making styles, consumer demographics, and product characteristics / by Vanessa Prier Wickliffe
MELB
1998
658.8343 Woo/Mte : Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing / Arch G. Woodside
Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing / Arch G. Woodside
MELB
1996
658.834308827 Jan/Sfj : Shopping for Jesus : faith in marketing in the USA / edited by Dominic Janes
Shopping for Jesus : faith in marketing in the USA / edited by Dominic Janes
MELB
2008
658.8343095 Won/Fam : The future and me : power of the youth market in Asia / Yuwa Hedrick-Wong
The future and me : power of the youth market in Asia / Yuwa Hedrick-Wong
MELB
2008
658.83430951 Doc/Bst : Billions : selling to the new Chinese consumer / Tom Doctoroff
Billions : selling to the new Chinese consumer / Tom Doctoroff
MELB
2005
658.83430994 Iat/Eoa : Eye on Australia : 10 years of consumer trends : does the past reveal the future?
Eye on Australia : 10 years of consumer trends : does the past reveal the future?
MELB
2001
658.8347 Lun/Acn : The absolutely critical non-essentials : how business inessentials give customers a deep appreciation of the value you give to them ... story to tell their friends! / Lund, Paddi
The absolutely critical non-essentials : how business inessentials give customers a deep appreciation of the value you give to them ... story to tell their friends! / Lund, Paddi
MELB
2006
658.8348 Cos/Gia : Gender issues and consumer behavior / Janeen Arnold Costa, editor
Gender issues and consumer behavior / Janeen Arnold Costa, editor
WATERFT
1994
658.8348 Gub/Mta : Marketing to and through kids / Selina S. Guber, Jon Berry
Marketing to and through kids / Selina S. Guber, Jon Berry
WATERFT
Was there a Pepsi Generation before Pepsi discovered it? : youth-based segmentation in marketing / Stanley C. Hollander, Richard Germain ; foreword by Richard S. Tedlow
MELB, WATERFT
1992
Was there a Pepsi Generation before Pepsi discovered it? : youth-based segmentation in marketing / Stanley C. Hollander, Richard Germain ; foreword by Richard S. Tedlow
MELB, WATERFT
1992
658.8348 Lee/Stw : Segmenting the women's market : using niche marketing to understand and meet the diverse needs of today's most dynamic consumer market / E. Janice Leeming, Cynthia F. Tripp
Segmenting the women's market : using niche marketing to understand and meet the diverse needs of today's most dynamic consumer market / E. Janice Leeming, Cynthia F. Tripp
WATERFT
1994
658.8348 Lum/Dmd : Direct marketing, direct selling, and the mature consumer : a research study / James R. Lumpkin, Marjorie J. Caballero, and Lawrence B. Chonko
Direct marketing, direct selling, and the mature consumer : a research study / James R. Lumpkin, Marjorie J. Caballero, and Lawrence B. Chonko
W'PONDS
1989
658.8348 Mcn/Wvs : Western Victoria shopping survey July 1980 : a report / prepared for Total Media by McNair Anderson Associates Pty. Ltd
Western Victoria shopping survey July 1980 : a report / prepared for Total Media by McNair Anderson Associates Pty. Ltd
W'BOOL
1980
658.8348 Nix/Hlm : Hard looks : masculinities, spectatorship and contemporary consumption / Sean Nixon
Hard looks : masculinities, spectatorship and contemporary consumption / Sean Nixon
WATERFT
1996
658.8348 Ree/Tss : Temptations : sex, selling, and the department store / Gail Reekie
Temptations : sex, selling, and the department store / Gail Reekie
MELB
1993
658.835 Dib/Msw : The market segmentation workbook : target marketing for marketing managers / Sally Dibb and Lyndon Simkin
The market segmentation workbook : target marketing for marketing managers / Sally Dibb and Lyndon Simkin
WATERFT
1995
658.835 Ins/Gxb : Generation X, babybusters and twentysomethings : 28 & 29 March 1994, The Sydney Marriott Hotel
Generation X, babybusters and twentysomethings : 28 & 29 March 1994, The Sydney Marriott Hotel
MELB
1994
658.835 Par : Servqual : a multiple-item scale for measuring customer perceptions of service quality / by A. Parasuraman, Valarie Zeithaml and Leonard L. Berry
Servqual : a multiple-item scale for measuring customer perceptions of service quality / by A. Parasuraman, Valarie Zeithaml and Leonard L. Berry
WATERFT
1986
658.835 Sin/Few : Field experiments with uni- and multi-inventory adaptive survey designs for Likert-type data / Jagdip Singh
Field experiments with uni- and multi-inventory adaptive survey designs for Likert-type data / Jagdip Singh
MELB
1998
658.835 Sla/Scv : Superior customer value and business performance : the strong evidence for a market-driven culture / Stanley F. Slater, John C. Narver
Superior customer value and business performance : the strong evidence for a market-driven culture / Stanley F. Slater, John C. Narver
WATERFT