658.84 Fri/Cag : Channel advantage : going to market with multiple sales channels to reach more customers, sell more products, make more profit / Lawrence G. Friedman, Timothy R. Furey
Channel advantage : going to market with multiple sales channels to reach more customers, sell more products, make more profit / Lawrence G. Friedman, Timothy R. Furey
MELB
1999
658.84 Fri/Mae : Maintaining & evolving successful commercial Web sites : managing change, content, customer relationships, and site measurement / Ashley Friedlein
Maintaining & evolving successful commercial Web sites : managing change, content, customer relationships, and site measurement / Ashley Friedlein
W'BOOL
2003
658.84 Gas/Eba : E-business applications : technologies for tomorrow's solutions / [edited by] Jorge Gasós, Klaus-Dieter Thoben
E-business applications : technologies for tomorrow's solutions / [edited by] Jorge Gasós, Klaus-Dieter Thoben
MELB
2003
658.84 Gre/Ecs : Electronic commerce : security, risk management, and control / Marilyn Greenstein, Todd M Feinman
Electronic commerce : security, risk management, and control / Marilyn Greenstein, Todd M Feinman
MELB
2000
658.84 Gre/Ecs 2002
Electronic commerce : security, risk management, and control / Marilyn Greenstein, Miklos Vasarhelyi
W'PONDS
2002
658.84 Gut/Eca : The e-commerce arsenal : 12 technologies you need to prevail in the digital arena / Alexis D. Gutzman
The e-commerce arsenal : 12 technologies you need to prevail in the digital arena / Alexis D. Gutzman
MELB
2001
658.84 Har/Mte : Marketing the e-business / Lisa Harris and Charles Dennis
Marketing the e-business / Lisa Harris and Charles Dennis
MELB
2002
658.84 Hof/Ima 2001 : Internet marketing / Charles F. Hofacker
Internet marketing / Charles F. Hofacker
MELB
2001
658.84 Hol/Eog : Essentials of global marketing / Svend Hollensen
Essentials of global marketing / Svend Hollensen
MELB
2008
658.84 Hol/Gma 2004 : Global marketing : a decision-oriented approach / Svend Hollensen
Global marketing : a decision-oriented approach / Svend Hollensen
MELB
2004
658.84 Hol/Gma 2007 : Global marketing : a decision-oriented approach / Svend Hollensen
Global marketing : a decision-oriented approach / Svend Hollensen
WATERFT
2007
658.84 Hol/Gma 2011 : Global marketing : a decision-oriented approach / Svend Hollensen
Global marketing : a decision-oriented approach / Svend Hollensen
WATERFT
2011
658.84 Hol/Sao 2002
Starting an online business for dummies / by Greg Holden
MELB, W'BOOL, WATERFT
2000
Starting an online business for dummies / by Greg Holden
MELB, W'BOOL, WATERFT
2000
Starting an online business for dummies / by Greg Holden
MELB, W'BOOL, WATERFT
2000
658.84 Hug/Cls : The customer loyalty solution : what works (and what doesn't) in customer loyalty programs / Arthur Middleton Hughes
The customer loyalty solution : what works (and what doesn't) in customer loyalty programs / Arthur Middleton Hughes
MELB
2003
658.84 Int/Efo 2002 : Seeking success in e-business : a multidisciplinary approach / edited by Kim Viborg Andersen ... [and others]
Seeking success in e-business : a multidisciplinary approach / edited by Kim Viborg Andersen ... [and others]
MELB
2003
658.84 Jac/Efb
e-Business fundamentals / edited by Paul Jackson, Lisa Harris and Peter M. Eckersley
MELB, W'PONDS
2003
e-Business fundamentals / edited by Paul Jackson, Lisa Harris and Peter M. Eckersley
MELB, W'PONDS
2003
658.84 Jag/Icm : Internet commerce metrics and models in the new era of accountability / Sridhar Jagannathan, Jay Srinivasan, Jerry L. Kalman
Internet commerce metrics and models in the new era of accountability / Sridhar Jagannathan, Jay Srinivasan, Jerry L. Kalman
MELB
2002
658.84 Jen/Itm : An introduction to direct marketing / Vin Jenkins
An introduction to direct marketing / Vin Jenkins
WATERFT
1994
658.84 Jos/Ima : International marketing / Rakesh Mohan Joshi
International marketing / Rakesh Mohan Joshi
MELB
2005
658.84 Kal/Ebt 2000 : E-business 2.0 : roadmap for success / Ravi Kalakota and Marcia Robinson
E-business 2.0 : roadmap for success / Ravi Kalakota and Marcia Robinson
MELB, W'PONDS
2001
658.84 Kau/Tan : Trust and new technologies : marketing and management on the Internet and mobile media / editors, T. Kautonen, H. Karjaluoto
Trust and new technologies : marketing and management on the Internet and mobile media / editors, T. Kautonen, H. Karjaluoto
MELB
2008
658.84 Kau/Tyb : Take your business global : how to develop international markets / by Gerhard Kautz
Take your business global : how to develop international markets / by Gerhard Kautz
MELB
2004
658.84 Kho/Hce : Human-centered e-business / by Rajiv Khosla, Ernesto Damiani, William Grosky
Human-centered e-business / by Rajiv Khosla, Ernesto Damiani, William Grosky
MELB
2003
658.84 Kin/Mwe 2000 : Marketing with e-mail : a spam-free guide to increasing sales, building loyalty, and increasing awareness / Shannon Kinnard
Marketing with e-mail : a spam-free guide to increasing sales, building loyalty, and increasing awareness / Shannon Kinnard
MELB
2000
658.84 Kle/Ema : E-commerce marketing / [Brad] Kleindl and [James L.] Burrow
E-commerce marketing / [Brad] Kleindl and [James L.] Burrow
W'PONDS
2005
658.84 Kle/Sem 2003 : Strategic electronic marketing : managing e-business / Brad Alan Keindl
Strategic electronic marketing : managing e-business / Brad Alan Keindl
MELB
2003
658.84 Kou/Ect
Electronic commerce technology trends : challenges and opportunities / edited by Weidong Kou, Yelena Yesha
WATERFT
c2000
Electronic commerce technologies : second international symposium, ISEC 2001, Hong Kong, China, April 26-28, 2001 : proceedings / Weidong Kou, Yelena Yesha, Chung Jen Tan, eds
MELB
2001
658.84 Kra/Idm : International direct marketing : principles, best practices, marketing facts with 71 figures / Manfred Krafft ... [and others] (editors)
International direct marketing : principles, best practices, marketing facts with 71 figures / Manfred Krafft ... [and others] (editors)
MELB
2007
658.84 Kug/Scn : The supply chain network @ Internet speed : preparing your company for the E-commerce revolution / Fred A. Kuglin, Barbara A. Rosenbaum
The supply chain network @ Internet speed : preparing your company for the E-commerce revolution / Fred A. Kuglin, Barbara A. Rosenbaum
MELB
2001
658.84 Lau/Ecb : E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver
W'PONDS
2002
658.84 Lau/Ecb 2004
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver
W'PONDS, WATERFT
2004
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver
W'PONDS, WATERFT
2004
658.84 Lau/Ecb 2007 : E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver
MELB
2007
658.84 Lau/Ecb 2008
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver
MELB, W'BOOL, WATERFT
2008
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver
MELB, W'BOOL, WATERFT
2008
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver
MELB, W'BOOL, WATERFT
2008
658.84 Lee/Gmm
Global marketing management : changes, challenges and new strategies / Kiefer Lee, Steve Carter
MELB, W'PONDS
2005
Global marketing management : changes, challenges and new strategies / Kiefer Lee, Steve Carter
MELB, W'PONDS
2005
658.84 Lee/Gmm 2009
Global marketing management : changes, new challenges and strategies / Kiefer Lee, Steve Carter
MELB, W'BOOL, WATERFT
2009
Global marketing management : changes, new challenges and strategies / Kiefer Lee, Steve Carter
MELB, W'BOOL, WATERFT
2009
Global marketing management : changes, new challenges and strategies / Kiefer Lee, Steve Carter
MELB, W'BOOL, WATERFT
2009
658.84 Lee/Gmm 2012 : Global marketing management : changes, new challenges, and strategies / Kiefer Lee, Steve Carter
Global marketing management : changes, new challenges, and strategies / Kiefer Lee, Steve Carter
W'BOOL
2012
658.84 Lee/Imr : Internet marketing research : theory and practice / Ook Lee
Internet marketing research : theory and practice / Ook Lee
MELB
2001
658.84 Lei/Woe : Worlds of E-commerce : economic, geographical and social dimensions / edited by Thomas R. Leinbach and Stanley D. Brunn
Worlds of E-commerce : economic, geographical and social dimensions / edited by Thomas R. Leinbach and Stanley D. Brunn
MELB
2001
658.84 Lew/Dwa 2001 : Data warehousing and eCommerce / William J. Lewis
Data warehousing and eCommerce / William J. Lewis
MELB
2001
658.84 Los/Eco 2004 : Electronic commerce / Pete Loshin and John Vacca
Electronic commerce / Pete Loshin and John Vacca
MELB
2004
658.84 Mar/Mit : Mastering international trade / Chris Marshall
Mastering international trade / Chris Marshall
MELB
2003
658.84 Mcd/Nmt : The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson
The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson
MELB
2002
658.84 Mcl/Ecb 2003 : E-commerce basics / Bruce J. McLaren, Constance H. McLaren
E-commerce basics / Bruce J. McLaren, Constance H. McLaren
MELB
2003
658.84 Men/Mct : Mobile commerce : technology, theory, and applications / [edited by] Brian E. Mennecke, Troy J. Strader
Mobile commerce : technology, theory, and applications / [edited by] Brian E. Mennecke, Troy J. Strader
W'BOOL
2003
658.84 Mil/Eba : E-business and e-challenges / edited by Veljko Milutinović and Frédéric Patricelli ; foreword by Jerome Friedman
E-business and e-challenges / edited by Veljko Milutinović and Frédéric Patricelli ; foreword by Jerome Friedman
MELB
2002
658.84 Nas/Dms 2000 : Direct marketing : strategy, planning, execution / Edward L. Nash
Direct marketing : strategy, planning, execution / Edward L. Nash
MELB
2000
658.84 Nel/Bec : Building electronic commerce with Web database constructions / Anne Nelson, William H.M. Nelson
Building electronic commerce with Web database constructions / Anne Nelson, William H.M. Nelson
W'PONDS
2002
658.84 New/Lcc : Loyalty.com : customer relationship management in the new era of Internet marketing / Frederick Newell
Loyalty.com : customer relationship management in the new era of Internet marketing / Frederick Newell
MELB
2000
658.84 Onk/Ims 2009 : International marketing : strategy and theory / Sak Onkvisit and John J. Shaw
International marketing : strategy and theory / Sak Onkvisit and John J. Shaw
W'BOOL
2009
658.84 Pat/Iad : Innovation and diffusion of software technology : mapping strategies / Hugh Pattinson and Arch G. Woodside
Innovation and diffusion of software technology : mapping strategies / Hugh Pattinson and Arch G. Woodside
W'PONDS
2007
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