659.1 Bel/Ita 1995
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
MELB, W'BOOL, WATERFT
1995
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
MELB, W'BOOL, WATERFT
1995
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
MELB, W'BOOL, WATERFT
1995
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
MELB, W'BOOL, WATERFT
1995
659.1 Ber/Ato : Advertising today / Warren Berger
Advertising today / Warren Berger
WATERFT
2001
659.1 Bla/Bts : Behind the scenes in advertising / by Jeremy Bullmore
Behind the scenes in advertising / by Jeremy Bullmore
MELB
1991
659.1 Bog/Sia 1995 : Strategy in advertising : matching media and messages to markets and motivations / Leo Bogart
Strategy in advertising : matching media and messages to markets and motivations / Leo Bogart
MELB
1996
659.1 Bor
The economic effects of advertising / Neil H. Borden
WATERFT
1976
659.1 Bov/Aex
Advertising excellence / Courtland L. Bovée ... [and others]
MELB, WATERFT
1995
Advertising excellence / Courtland L. Bovée ... [and others]
MELB, WATERFT
1995
659.1 Bra/Ead : The effective advertiser / Tom Brannan
The effective advertiser / Tom Brannan
MELB
1993
659.1 Bri/Aha : The advertising handbook / Sean Brierley
The advertising handbook / Sean Brierley
W'BOOL, WATERFT
2002
659.1 Bri/Aha 2001 : The advertising handbook / Sean Brierley
The advertising handbook / Sean Brierley
W'BOOL, WATERFT
2002
659.1 Bur/Aco 1996 : Advertising copywriting / Philip Ward Burton
Advertising copywriting / Philip Ward Burton
WATERFT
1999
659.1 Bur/Ait 1980 : Advertising in the marketplace / John D. Burke
Advertising in the marketplace / John D. Burke
W'PONDS
1980
659.1 Bur/Foc 2011
The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon and Caroline Barfoot
MELB
2011
The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon and Caroline Barfoot
MELB
2011
The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon and Caroline Barfoot
MELB
2011
The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon and Caroline Barfoot
MELB
2011
5 additional entries
659.1 But/Eia : Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield
Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield
W'BOOL
1997
659.1 Clo/Iap : Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack
WATERFT
2002
659.1 Clo/Iap 2004
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack
MELB, WATERFT
2004
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack
MELB, WATERFT
2004
659.1 Clo/Iap 2007
Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack
MELB, WATERFT
2007
Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack
MELB, WATERFT
2007
Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack
MELB, WATERFT
2007
Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack
MELB, WATERFT
2007
659.1 Clu/Eoa
Essentials of advertising / Robert Cluley
MELB
2017
Essentials of advertising / Robert Cluley
MELB
2017
Essentials of advertising / Robert Cluley
MELB
2017
Essentials of advertising / Robert Cluley
MELB
2017
659.1 COH : Advertising
Advertising
WATERFT
1972
659.1 Col/Ohw
100 ways to create a great ad / Tim Collins
MELB, WATERFT
2014
100 ways to create a great ad / Tim Collins
MELB, WATERFT
2014
100 ways to create a great ad / Tim Collins
MELB, WATERFT
2014
100 ways to create a great ad / Tim Collins
MELB, WATERFT
2014
659.1 Cro/Aac
Advertising and culture : theoretical perspectives / edited by Mary Cross
MELB, W'BOOL
1996
Advertising and culture : theoretical perspectives / edited by Mary Cross
MELB, W'BOOL
1996
659.1 Dah/Afd 2007 : Advertising for dummies / by Gary Dahl
Advertising for dummies / by Gary Dahl
MELB
2007
659.1 Dav/Sak : Successful advertising : key alternative approaches : a management handbook of worldwide principles / Martyn P. Davis
Successful advertising : key alternative approaches : a management handbook of worldwide principles / Martyn P. Davis
MELB
1997
659.1 Dir
Advertising principles, problems, and cases / Charles J. Dirksen, Arthur Kroeger, Francesco M. Nicosia
WATERFT
1977
Advertising : principles and management cases / Charles J. Dirksen, Arthur Kroeger, Franco M. Nicosia
WATERFT
1983
659.1 DIS : Advertising the American woman / Joseph E. Dispenza
Advertising the American woman / Joseph E. Dispenza
MELB
1975
659.1 Dit/Cia : Copywriting in action : from concept to completion / Nicolas Di Tempora
Copywriting in action : from concept to completion / Nicolas Di Tempora
MELB
2009
659.1 Dye/Aac : Advertising as communication / Gillian Dyer
Advertising as communication / Gillian Dyer
WATERFT
1982
659.1 Eas/Eoa
The effect of advertising and display : assessing the evidence / Robert East
MELB, WATERFT
2003
The effect of advertising and display : assessing the evidence / Robert East
MELB, WATERFT
2003
659.1 Far/Htp
How to produce successful advertising / A.D. Farbey
MELB
1998
How to produce successful advertising : a guide to strategy, planning and targeting / A.D. Farbey
MELB
2002
659.1 Fel/Aca : Advertising : concept and copy / George Felton
Advertising : concept and copy / George Felton
MELB
1994
659.1 Fom/Faf : Fame & fortune : how successful companies build winning reputations / Charles J. Fombrun and Cees B.M. van Riel
Fame & fortune : how successful companies build winning reputations / Charles J. Fombrun and Cees B.M. van Riel
MELB
2004
659.1 For/Pmi : Pictorial metaphor in advertising / Charles Forceville
Pictorial metaphor in advertising / Charles Forceville
MELB
1996
659.1 Fra/Aef : Advertising effectiveness : findings from empirical research / by Giep Franzen
Advertising effectiveness : findings from empirical research / by Giep Franzen
MELB
1994
659.1 Gar/Ana : And now a few words from me : advertising's leading critic lays down the law, once and for all / Bob Garfield
And now a few words from me : advertising's leading critic lays down the law, once and for all / Bob Garfield
MELB
2003
659.1 Gou/Aoc : The assault on childhood / by Ron Goulart ; with an introduction by Jean & Andrew Robertson
The assault on childhood / by Ron Goulart ; with an introduction by Jean & Andrew Robertson
MELB
1970
659.1 Gra : Profitable methods for small business advertising / Ernest Gray
Profitable methods for small business advertising / Ernest Gray
WATERFT
1984
659.1 Gre/Mci 1999 : Marketing corporate image : the company as your number one product / James R. Gregory with Jack G. Wiechmann
Marketing corporate image : the company as your number one product / James R. Gregory with Jack G. Wiechmann
MELB
1999
659.1 Gri/Owt : 101 ways to advertise your business / Andrew Griffiths
101 ways to advertise your business / Andrew Griffiths
MELB
2004
659.1 Gup/Ios : Impact of sales promotions on when, what, and how much to buy / by Sunil Gupta
Impact of sales promotions on when, what, and how much to buy / by Sunil Gupta
WATERFT
1988
659.1 Hac/Aap
Advertising and promotion : communicating brands / Chris Hackley
MELB, W'BOOL
2005
Advertising and promotion : communicating brands / Chris Hackley
MELB, W'BOOL
2005
659.1 Hah/Diy : Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, Web sites and more! / Fred E. Hahn and Kenneth G. Mangun
Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, Web sites and more! / Fred E. Hahn and Kenneth G. Mangun
WATERFT
1997
659.1 HEP : Advertising : creative communication with comsumers / Harry Walker Hepner
Advertising : creative communication with comsumers / Harry Walker Hepner
WATERFT
1964
659.1 Hol/Aac
Advertising and consumer society : a critical introduction / Nicholas Holm
MELB
2017
Advertising and consumer society : a critical introduction / Nicholas Holm
MELB
2017
Advertising and consumer society : a critical introduction / Nicholas Holm
MELB
2017
659.1 Jen/Cca : The convergence crisis : an impending paradigm shift in advertising / Joanna L. Jenkins
The convergence crisis : an impending paradigm shift in advertising / Joanna L. Jenkins
MELB
2015
659.1 Jon/Haw : How advertising works : the role of research / edited by John Philip Jones
How advertising works : the role of research / edited by John Philip Jones
MELB
1998
659.1 Jon/Iar : International advertising : realities and myths / edited by John Philip Jones
International advertising : realities and myths / edited by John Philip Jones
WATERFT
2000
659.1 Jon/Waw 2006 : When ads work : new proof that advertising triggers sales / by John Philip Jones
When ads work : new proof that advertising triggers sales / by John Philip Jones
WATERFT
2006
659.1 Jug/Ama
Advertising management / Donald W. Jugenheimer and Larry D. Kelley
MELB, W'BOOL, WATERFT
2009
Advertising management / Donald W. Jugenheimer and Larry D. Kelley
MELB, W'BOOL, WATERFT
2009
Advertising management / Donald W. Jugenheimer and Larry D. Kelley
MELB, W'BOOL, WATERFT
2009
659.1 Kah/Vla : Values, lifestyles, and psychographics / edited by Lynn R. Kahle, Larry Chiagouris
Values, lifestyles, and psychographics / edited by Lynn R. Kahle, Larry Chiagouris
WATERFT
1997
659.1 Kel/Cia : Cases in advertising management / Larry D. Kelley and Donald W. Jugenheimer
Cases in advertising management / Larry D. Kelley and Donald W. Jugenheimer
MELB
2009
659.1 Kle/Kap 2005
Klepner's advertising procedure
MELB, W'BOOL, WATERFT
2005
Klepner's advertising procedure
MELB, W'BOOL, WATERFT
2005
Klepner's advertising procedure
MELB, W'BOOL, WATERFT
2005
Add Marked to Bag
Add All On Page
Add Marked to My Lists
