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Author
Gupta, Sunil.
Title
Impact of sales promotions on when, what, and how much to buy / by Sunil Gupta
Published
Cambridge, MA (1000 Massachusetts Ave., Cambridge 02138) : Marketing Science Institute, [1988]
©1988
Copies
Location
Call no.
Vol.
Availability
WATERFT BUSINESS
659.1 Gup/Ios
AVAILABLE
Description
35 pages ; 28 cm
Series
Report ; no. 88-108
Report (Marketing Science Institute) ; no. 88-108
Notes
"September 1988."
On cover: Marketing Science Institute, Research Program
Bibliography
Includes bibliographical references (pages 32-34)
Subject
Sales promotion.
Author
Marketing Science Institute. Research Program.
LC no.
89114110
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