Title Advertising international : the privatisation of public space / Armand Mattelart ; translated by Michael Chanan

Edition Revised English language edition Published London ; New York : Routledge, 1991

Copies

Location	Call no.	Vol.	Availability
W'BOOL	659.1 Mat/Ait		AVAILABLE

Description xiii, 242 pages ; 25 cm regular print Series Comedia Comedia. Analysis Advertising Sociology Notes "A Comedia book." Translation of: L'internationale publicitaire Bibliography Includes bibliographical references (pages 219-231) and index Notes Translated from L'Internationale publicitaire Subject Advertising agencies. Advertising -- Social aspects. Advertising. Communication, International. Intercultural communication. International business enterprises. LC no. 90024146 ISBN 0415050634 0415050642 (paperback)

Other Titles Internationale publicitaire. English

  Permalink