Title How advertising works : a review of current thinking / Colin McDonald

Published Henley-on-Thames : Advertising Association : in association with NTC Publications, 1992

Copies

Location	Call no.	Vol.	Availability
MELB	659.1 Mcd/Haw		AVAILABLE

Description 155 pages Analysis Advertising Bibliography Bibliography: pages 143-155 Subject Advertising. Author Advertising Association (Great Britain) ISBN 1870562429

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