| Description |
xiv, 285 pages : illustrations ; 24 cm |
| Contents |
Pt. I. The New Setting. Ch. 1. What's Changed -- Pt. II. Handling Active Stakeholders. Ch. 2. Employees - Working Smarter. Ch. 3. Society - All Is Not What It Seems. Ch. 4. Valuing the Customer. Ch. 5. Partners in Success. Ch. 6. Shareholders - Looking after Number One -- Pt. III. Applying Reputation Assurance to your Own Firm. Ch. 7. The Reputation Assurance Framework. Ch. 8. The Reputation Route Map. Ch. 9. That Couldn't Happen Here. Ch. 10. Questions and Answers -- A. Retail International Reputation Report 1998 -- B. Nongovernmental Organization (NGO) -- C. The Reputation Assurance Framework |
| Summary |
Waltzing with the Raptors presents the cutting-edge concept of Reputation Assurance, an indispensable system for measuring a company's reputation and social accountability. Adhering to the belief that business has the power to build prosperous global communities, Glen Peters identifies the practical steps that any company can take to achieve, monitor, and maintain a solid reputation. Based on a global study of multinationals in North America, Europe, and Asia, Reputation Assurance is used by PricewaterhouseCoopers |
|
Reputation Assurance applies a framework of principles for business excellence across the company. The new paradigm ensures fair and competitive returns for shareholders, understands and meets customer expectations and guarantees, offers employees fair compensation, honesty, and openness in communication, and takes suggestions and complaints seriously. Finally, the framework promotes corporate accountability to society as a whole by contributing to the economic power of its citizens, promoting human rights, disclosing relevant information, and respecting at all times local culture and laws |
| Analysis |
Corporate reputation |
| Notes |
Bibliography: p273-275. -Includes index |
| Bibliography |
Includes bibliographical references (pages 273-275) and index |
|
Bibliography: pages 273-275. -Includes index |
| Subject |
Corporate image.
|
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International business enterprises.
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| LC no. |
98031701 |
| ISBN |
0471327328 cloth alkaline paper |
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