| Description |
xxiv, 552 pages : illustrations (some color) ; 26 cm |
| Contents |
What is public relations, anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing-- Integrated marketing communications -- Public relations and the Internet -- Crisis management |
| Analysis |
Public relations |
|
United States |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Public relations -- United States.
|
| LC no. |
94006766 |
| ISBN |
0024088404 |
|
9780024088406 |
|
