| Description |
xviii, 305 pages : illustrations ; 24 cm |
| Contents |
Marketing the arts / Daragh O'Reilly, Finola Kerrigan -- Challenging conventions in arts marketing : experiencing the skull / Alan Bradshaw, Finola Kerrigan, Morris B. Holbrook -- The artist in brand culture / Jonathan E. Schroeder -- The tension between artistic and market orientation in visual art / Ian Fillis -- From missionary to market maker : reconceptualizing arts marketing in practice / Debi Hayes, Simon Roodhouse -- Conversation, collaboration and cooperation : courting new audiences for a new century / Angela Osborne, Ruth Rentschler -- Working weeks, rave weekends : identity fragmentation and the emergence of new communities / Christina Goulding, Avi Shankar, Richard Elliott -- Generating aesthetic experiences from ordinary activity : new technology and the museum experience / Drik Vom Lehn -- From luxury to necessity : the changing role of qualitative research in the arts / Lisa Baxter -- Dreaming of artistic excellence, popularity, or both? / Michela Addis, Morris B. Holbrook -- Between fan culture and copyright infringement : manga scanlation / Hye-kyung Lee -- Bluegrass revival : marketing and authenticity in the hills of Appalachia / Elizabeth C. Hirschman -- Evolving perspectives on music consumption / Ggretchen Larsen, Rob Lawson -- Musings from Miles : what Miles Davis can tell us about music and marketing / Noel Dennis, Michael Macaulay -- A night at the theatre : moving arts marketing from the office to the kitchen and beyond / Annmarie Ryan, Matt Fenton, Daniela Sangiorgi -- Museums in society or society as a museum? : museums, culture and consumption in the (post)modern world / Elizabeth Carnegie -- Extreme cultural and marketing makeover : Liverpool home edition / Anthony Patterson -- The brand stripped bare by its marketers, even / Stephen Brown |
| Summary |
Offers new and exciting ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and cnsumer culture theory |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Arts -- Marketing.
|
| Author |
Kerrigan, Finola.
|
|
O'Reilly, Daragh.
|
| LC no. |
2009039114 |
| ISBN |
9780415496858 (hardback) |
|
9780415496865 (paperback) |
|
