Description |
xv, 424 pages, 23 unnumbered leaves of plates : illustrations (some color) ; 34 cm |
Contents |
1. What is the Internet -- 2. The business drivers of the Internet -- 3. Who is using the Internet? -- 4. The impact of the Internet on business -- 5. The marketing process -- 6. The impact on the sales channel and customer support -- 7. Creating strategic change -- 8. Why managers' attitudes must adapt -- 9. Strategic options -- 10. Management issues -- 11. The essential ingredients for success -- 12. Subsequent development |
Analysis |
Jewelry, Renaissance |
Notes |
Includes index |
Bibliography |
Bibliography: pages 379-384 |
Subject |
Jewelry, Renaissance.
|
LC no. |
80486130 |
ISBN |
0856670561 |
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