Description |
192 pages : illustrations (some color) ; 25 cm |
Summary |
In the last decade museums have added big business and popular entertainment to their traditional role of patient scholarship. As their purpose has been redefined, their importance and prestige have been enhanced. Museum Graphics reveals how they and other arts organizations - festivals, temporary exhibitions, galleries - have fostered this trend by commissioning graphic designers to establish clear, compelling visual identities which communicate effectively with their various publics. An essential tool for professional graphic artists, this volume is also extremely valuable for curators and staff of galleries and museums, and for local and civic authorities. In addition, it offers an intriguing insight into the disparate characters and aims of many of the foremost bodies in this unique sphere, where high culture meets the marketplace |
Analysis |
Graphic arts |
Notes |
"330 illustrations, 179 in colour." |
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Errata sheet laid in |
Bibliography |
Bibliography: pages 188 |
Subject |
Advertising on postal stationery.
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Art museums -- Public relations.
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Commercial art.
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Designers.
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Graphic arts.
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Logography.
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Logos (Symbols)
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Logos (Symbols) -- Design.
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Museum labels.
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Museums -- Marketing.
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Museums -- Public relations.
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Posters.
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Trademarks -- Design.
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Visual communication.
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LC no. |
92080096 |
ISBN |
0500236356 |
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