Limit search to available items
Book Cover
Book
Author Rouard-Snowman, Margo, author

Title Museum graphics / Margo Rouard-Snowman
Published New York, N.Y. : Thames and Hudson, 1992
London : Thames & Hudson, c1992
©1992

Copies

Location Call no. Vol. Availability
 MELB  741.6 Rou/Mgr  AVAILABLE
Description 192 pages : illustrations (some color) ; 25 cm
Summary In the last decade museums have added big business and popular entertainment to their traditional role of patient scholarship. As their purpose has been redefined, their importance and prestige have been enhanced. Museum Graphics reveals how they and other arts organizations - festivals, temporary exhibitions, galleries - have fostered this trend by commissioning graphic designers to establish clear, compelling visual identities which communicate effectively with their various publics. An essential tool for professional graphic artists, this volume is also extremely valuable for curators and staff of galleries and museums, and for local and civic authorities. In addition, it offers an intriguing insight into the disparate characters and aims of many of the foremost bodies in this unique sphere, where high culture meets the marketplace
Analysis Graphic arts
Notes "330 illustrations, 179 in colour."
Errata sheet laid in
Bibliography Bibliography: pages 188
Subject Advertising on postal stationery.
Art museums -- Public relations.
Commercial art.
Designers.
Graphic arts.
Logography.
Logos (Symbols)
Logos (Symbols) -- Design.
Museum labels.
Museums -- Marketing.
Museums -- Public relations.
Posters.
Trademarks -- Design.
Visual communication.
LC no. 92080096
ISBN 0500236356