| Description |
xix, 522 pages : illustrations ; 24 cm |
| Contents |
Foundations of sport management 1. History of sport management -- 2. Management principles applied to sport management -- 3. Marketing principles applied to sport management -- 4. Financial principles applied to sport management -- 5. Legal principles applied to sport management -- 6. Ethical principles applied to sport management -- Amateur sport industry 7. High school and youth sports -- 8. Collegiate sport -- 9. The European sport club system -- 10. International sport -- Professional sport industry 11. Sports agency -- 12. Professional sport -- Sport industry support segments 13. Facility management -- 14. Event management -- 15. Media relations -- 16. Sport broadcasting -- 17. The sporting goods industry and the sale of licensed products -- Lifestyle sports 18. Health and fitness industry -- 19. Recreational sport -- Career preparation 20. Strategies for career success |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Sports administration.
|
| Author |
Barr, Carol A.
|
|
Hums, Mary A.
|
|
Masteralexis, Lisa Pike.
|
| LC no. |
98012301 |
| ISBN |
0834210215 |
|
