Our first philosopher and the animal creation -- Notions of Spirits and Goblings: the dangerous world of fairy tales -- Play and recreation: biographies of animals and the inanimate -- Peddling books and insensible impressions: chapbooks and religious tracts -- From Godly books to Godly poetry: natural theology and tender infancies -- John Marshall's literary associates and disciplining the natural temper -- John Locke and innate ideas -- John Newbery's predecessors -- John Newbery's advertising methods