| Description |
xxxvi, 364 pages ; 24 cm |
| Series |
Cambridge studies in intellectual property rights |
|
Cambridge studies in intellectual property rights.
|
| Contents |
Part I. A Framework: 1. The problem of appropriation of personality -- Part II. Economic Interests and the Law of Unfair Competition: 2. Introduction 3. Statutory and extra-legal remedies 4. Goodwill in personality: the tort of passing off in English and Australian law 5. Unfair competition and the doctrine of misappropriation -- Part III. Dignitary Interests: 6. Introduction 7. Privacy and publicity in the United States 8. Privacy interests in English law 9. Interests in reputation -- Part IV. Pervasive Problems: 10. Property in personality 11. Justifying a remedy for appropriation of personality -- Part V. Conclusions: 12. The autonomy of appropriation of personality |
| Summary |
Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories |
| Notes |
Title from e-book title screen (viewed October 15, 2007) |
| Bibliography |
Includes bibliographical references (pages 330-348) and index |
| Subject |
Intangible property.
|
|
Personality (Law)
|
|
Publicity (Law)
|
|
Intellectual property.
|
| Author |
MyiLibrary.
|
| LC no. |
2002067733 |
| ISBN |
0521800145 hardback |
|
