Title Routledge handbook of sports sponsorship : successful strategies / Alain Ferrand, Luiggino Torrigiani, and Andreu Camps i Povill ; translated by Pierre-François Lalonde and Elizabeth Christopherson

Published Abingdon, Oxon ; New York : Routledge, 2006

Copies

Location	Call no.	Vol.	Availability
MELB	KN 186.6 Fer/Rho		AVAILABLE

Description viii, 278 pages : illustrations ; 25 cm Contents Introduction -- Sponsorship management principles -- Legal approach to sporting events -- Strategic and operational sponsorship implementation -- Contracts associated with events -- Case study : Perrier Fluo beach volley experience -- Conclusion Bibliography Includes bibliographical references and index Subject Sports sponsorship -- Law and legislation. Sports sponsorship. Author Camps, Andreu. Torrigiani, Luiggino, 1962- LC no. 2006017953 ISBN 0415401100 (hardback) 0415401119 (paperback) 9780415401104 (hardback) 9780415401111 (paperback)

Other Titles Sports et Sponsoring. English

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