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Book Cover
Book
Author Australian Competition & Consumer Commission.

Title Green marketing and the Trade Practices Act / Australian Competition and Consumer Commission
Published Canberra : Australian Competition and Consumer Commission, 2008

Copies

Location Call no. Vol. Availability
 MELB  KN 266.2 K1 Aus/Gma  AVAILABLE
Description 24 pages : illustrations ; 25 cm
Contents 1. The Trade Practices Act -- 2. Making environmental claims -- 3. Key environmental efficiency schemes -- 4. Checklist for marketers
Summary The purpose of this guide is to educate businesses about their obligations under the Act. It aims to assist manufacturers, suppliers, advertisers and others to assess the strength of any environmental claims they make and to improve the accuracy and usefulness to consumers of their labelling, packaging and advertising
Notes Commonwealth of Australia 2008
Subject Green marketing -- Law and legislation -- Australia.
Advertising -- Green products -- Law and legislation -- Australia.
ISBN 9781921393525