Title Managing the president's message : the White House communications operation / Martha Joynt Kumar

Published Baltimore : Johns Hopkins University Press, 2007

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Description 1 online resource (xxxii, 345 pages) : illustrations Contents Creating an effective communications operation -- The communications operation of President Bill Clinton -- The communications operations of President George W. Bush -- White House communications advisers -- The press secretary to the President -- The gaggle and the daily briefing -- Presidential press conferences -- Managing the message Summary "Political scientists are rarely able to study presidents from inside the White House while presidents are governing, campaigning, and delivering thousands of speeches. It's even rarer to find one who manages to get officials such as political adviser Karl Rove or presidential counselor Dan Bartlett to discuss their strategies while those strategies are under construction. But that is exactly what Martha Joynt Kumar pulls off in her new book, which draws on her first-hand reporting, interviewing, and original scholarship to produce analyses of the media and communications operations of the past four administrations, including chapters on George W. Bush and Bill Clinton." "Kumar describes how today's White House communications and media operations can be at once in flux and remarkably stable over time. She describes how the presidential Press Office that was once manned by a single presidential advisor evolved into a multilayered communications machine that employs hundreds of people, what modern presidents seek to accomplish through their operations, and how presidents measure what they get for their considerable efforts." "Laced throughout with in-depth statistics, historical insights, and you-are-there interviews with key White House staffers and journalists, this dissection of presidential communications operations will be key reading for scholars of the White House researching the presidency, political communications, journalism, and any other discipline where how and when one speaks is at least as important as what one says."--Jacket Bibliography Includes bibliographical references (pages 307-332) and index Notes Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL English digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL Print version record SUBJECT USA Präsident gnd Subject Government and the press -- United States Press and politics -- United States Presidents -- Press coverage -- United States Communication -- Political aspects -- United States Communication -- Political aspects Government and the press Presidents -- Press coverage Press and politics Politische Kommunikation Presse Pressekonferenz Présidents -- Messages -- États-Unis. Communication en politique -- États-Unis. Presse et politique -- États-Unis. United States Form Electronic book LC no. 2006037724 ISBN 9780801899522 0801899524

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