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Book Cover
Author Mukherjee, Saral, author

Title ACC Limited : Project 30-30 / Saral Mukherjee, G. Raghuram, Chetan Soman
Published London : Indian Institute of Management, Ahmedabad, 2011
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary ACC limited had set itself a challenging target of producing and selling 30 million tonnes of concrete in 2011. The problem however, was that those 30 million tonnes of concrete needed to be transported putting a huge strain on logistics. The focus of the case is on analysing the supply chain in an integrated manner, considering the options of ACC to increase their market presence
Notes Originally published in Mukherjee, S., Raghuram, G., & Soman, C. (2011). ACC Limited: Project 30-30. PROD0295. Indian Institute of Management, Ahmedabad
Description based on XML content
Subject ACC Limited
Business logistics.
Success in business.
Form Electronic book
Author Raghuram, G., 1955- author
Chetan Soman, author
ISBN 9781526440419 (ebook)