| Description |
1 online resource : illustrations |
| Series |
SAGE Knowledge. Cases |
|
SAGE Knowledge. Cases
|
| Summary |
ACC limited had set itself a challenging target of producing and selling 30 million tonnes of concrete in 2011. The problem however, was that those 30 million tonnes of concrete needed to be transported putting a huge strain on logistics. The focus of the case is on analysing the supply chain in an integrated manner, considering the options of ACC to increase their market presence |
| Notes |
Originally published in Mukherjee, S., Raghuram, G., & Soman, C. (2011). ACC Limited: Project 30-30. PROD0295. Indian Institute of Management, Ahmedabad |
|
Description based on XML content |
| Subject |
ACC Limited
|
|
Business logistics.
|
|
Success in business.
|
| Form |
Electronic book
|
| Author |
Raghuram, G., 1955- author
|
|
Chetan Soman, author
|
| ISBN |
9781526440419 (ebook) |
|
