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Book Cover
Book
Author Cram, Tony.

Title The power of relationship marketing : how to keep customers for life / Tony Cram
Published London : Financial Times : Pitman, 1994

Copies

Location Call no. Vol. Availability
 WATERFT BUSINESS  658.8 Cra/Por  AVAILABLE
Description ix, 254 pages : illustrations ; 24 cm
Series Financial Times series.
Notes Cover title : Keeping customers for life
Includes index
Subject Advertisers -- Attitudes.
Consumer satisfaction.
Customer relations.
Customer services.
Marketing -- Management.
Marketing.
ISBN 0273609076
Other Titles Keeping customers for life
Relationship marketing
How to keep customers for life
Relationship marketing