| Description |
1 online resource : illustrations (black and white, and colour) |
| Series |
SAGE knowledge. Cases |
|
SAGE knowledge. Cases
|
| Summary |
Jewelry carries a variety of cultural meanings in the international market. This case study considers the adaptations that must be made when marketing jewelry in the international business environment |
| Notes |
Originally Published in: Baack, D.W., Harris, E.G., & Baack, D. (2012). Advertising Jewelry. In International marketing (pages 441-442). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354 |
|
Online resource; title from home page (viewed on April 27, 2016) |
| Subject |
Advertising -- Jewelry -- Case studies
|
|
Export marketing -- Case studies
|
|
Advertising -- Jewelry.
|
|
Export marketing.
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| Author |
Harris, Eric G., author
|
|
Baack, Donald, author
|
| ISBN |
9781506323190 |
|
1506323197 |
|
