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Subjects (1-50 of 56)
Advertising copy.
1
E-book
2007

Advertising and satirical culture in the Romantic period


Strachan, John (John R.), 1961-



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2
Book
2012

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns


Barry, Pete (Pete S.), author
Second edition revised and expanded
London : Thames & Hudson, 2012

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Location Call no. Vol. Availability
 MELB  659.1 Bar/Acb 2012  AVAILABLE
 WATERFT BUSINESS  659.1 Bar/Acb 2012  AVAILABLE
3
Book
1999

Advertising copywriting


Burton, Philip Ward, 1910-
Seventh edition
Lincolnwood, Ill., USA : NTC Business Books, [1999]

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 WATERFT BUSINESS  659.1 Bur/Aco 1996  AVAILABLE
5
Book
2006

Advertising strategy : creative tactics from the outside/in


Altstiel, Tom.

Thousand Oaks, Calif. : Sage Publications, [2006]

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 MELB  659.1 Alt/Asc  AVAILABLE
 MELB  659.1 Alt/Asc  AVAILABLE
7
Book
2003

The art of writing advertising


Higgins, Denis.

New York ; London : McGraw-Hill, [2003]

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 MELB  659.1322 Hig/Awo  AVAILABLE
8
Book
2013

Art-write : the writing guide for visual artists : crafting effective artist statements and promotional materials


Amorose, Vicki Krohn, author

Eugene, Oregon : Luminare Press, [2013]

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Location Call no. Vol. Availability
 MELB  706 Amo/Awt  DUE 03-07-23
10
Book
2000

Cash, customers, and ads that sell : Brad Sugars' 149 best hints, tips and strategies on how to write ads that sell


Sugars, Bradley J.
First edition
Brisbane : Action International Publishing, 2000

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 MELB  659.132 Sug/Cca  AVAILABLE
13
Book
1987

Copywriting for the electronic media : a practical guide


Meeske, Milan D.

Belmont, Calif. : Wadsworth Pub. Co., [1987]

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 MELB  659.14 MEE-C  AVAILABLE
14
Book
2006

Copywriting for the electronic media : a practical guide


Meeske, Milan D.
Sixth edition
Boston, MA, USA : Thomson Learning, 2006

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 WATERFT BUSINESS  659.14 Mee/Cft 2009  AVAILABLE
 WATERFT BUSINESS  659.14 Mee/Cft 2009  AVAILABLE
15
Book
2009

Copywriting in action : from concept to completion


Di Tempora, Nicholas, 1958-

Elsternwick, Vic. : Vista Publications, 2009

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 MELB  659.1 Dit/Cia  DUE 02-07-23
19
20
Book
1987

The craft of copywriting


Crompton, Alastair.
Second edition
London : Business Books Limited, 1987

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 WATERFT BUSINESS  659.1322 Cro/Coc 1987  AVAILABLE
21
E-book
2000

The craft of copywriting


Valladares, June A., 1948-



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22
Book
2001

Creative strategy in advertising


Jewler, A. Jerome.
Seventh edition
Belmont, CA : Wadsworth, [2001]

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Location Call no. Vol. Availability
 MELB  659.132 Jew/Csi 2001  AVAILABLE
23
Book
2005

Creative strategy in advertising


Jewler, A. Jerome.
Eighth edition
Belmont, CA : Thomson/Wadsworth, [2005]

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 MELB  659.132 Jew/Csi 2005  AVAILABLE
24
Book
2008

Creative strategy in advertising


Drewniany, Bonnie L.
Ninth edition
Belmont, CA : Thomson/Wadsworth, [2008 [that is, 2007]

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 MELB  659.132 Jew/Csi 2008  AVAILABLE
25
Book
2014

Creative strategy in advertising


Drewniany, Bonnie L., author
Eleventh edition
Belmont, Calif. : Wadsworth, [2014]

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Location Call no. Vol. Availability
 MELB  659.132 Jew/Csi 2014  AVAILABLE
 MELB  659.132 Jew/Csi 2014  AVAILABLE
 MELB  659.132 Jew/Csi 2014  AVAILABLE
26
Book
2004

Cutting edge advertising : how to create the world's best print for brands in the 21st century


Aitchison, Jim.
Second edition
Singapore : Pearson/Prentice Hall, 2004

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Location Call no. Vol. Availability
 MELB  659.1 Ait/Cea 2004  AVAILABLE
28
E-book
 

Envisioning collaboration : group verbal-visual composing in a system of creativity


Cross, Geoffrey A., author

Amityville, N.Y. : Baywood Pub. Company

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30
Book
2003

Hey, Whipple, squeeze this : a guide to creating great ads


Sullivan, Luke.
Second edition
Hoboken, N.J. : Wiley, [2003]

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Location Call no. Vol. Availability
 W'PONDS  659.132 Sul/Hws 2003  AVAILABLE
32
E-book
2016

Hey, Whipple, squeeze this : the classic guide to creating great ads


Sullivan, Luke, author.
Fifth edition
Hoboken : Wiley, 2016

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33
Book
2016

Hey, Whipple, squeeze this : the classic guide to creating great ads


Sullivan, Luke, author
Fifth edition
Hoboken, New Jersey : John Wiley & Sons, Inc., [2016]

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Location Call no. Vol. Availability
 MELB  659.132 Sul/Hws 2016  AVAILABLE
 MELB  659.132 Sul/Hws 2016  AVAILABLE
 MELB  659.132 Sul/Hws 2016  AVAILABLE
34
E-book
2022

Hey whipple, squeeze this : the classic guide to creating great advertising


Sullivan, Luke, author.
Sixth edition
Hoboken, New Jersey : John Wiley & Sons, Inc., [2022]

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35
E-book
2016

How To Write A Good Advertisement


Schwab, Victor O



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36
Book
1962

How to write a good advertisement : a short course in copywriting


Schwab, Victor O
<1st edition >
New York : Harper & Row, [1962]

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Location Call no. Vol. Availability
 WATERFT BUSINESS  659.1322 Sch/Htw  AVAILABLE
39
Book
2010

The idea writers : copywriting in a new media and marketing era


Iezzi, Teressa.
First edition
New York : Palgrave Macmillan, 2010

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Location Call no. Vol. Availability
 MELB  659.144 Iez/Iwc  AVAILABLE
40
E-book
2010

The idea writers : copywriting in a new media and marketing era


Iezzi, Teressa, author.
First edition
New York, NY : Palgrave Macmillan, 2010

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41
E-book
2006

Kiss & sell : writing for advertising : redesigned & rekissed


Sawyer, Robert.

Switzerland : AVA, [2006]

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42
E-book
2015

Die Macht der Worte : schreiben als Beruf


Diehm, Susanne, author
2. Auflage
[Germany] : mitp Verlags, 2015

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43
Book
2002

The online copywriter's handbook : everything you need to know to write electronic copy that sells


Bly, Robert W.

New York ; London : McGraw-Hill, 2002

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44
E-book
2019

Persuasive copywriting : cut through the noise and communicate with impact


Maslen, Andy, author
Second edition
London : KoganPage, 2019

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45
47
Book
1986

The secrets of successful copywriting


Quinn, Patrick, 1937-

London : Heinemann, 1986

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 WATERFT BUSINESS  659.1322 Qui  AVAILABLE
48
E-book
2019

Start your own freelance writing business


Pennington Briggs, Laura, author.
Second edition
Irvine, California : Entrepreneur Media, Inc., [2019]

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49
Streaming audio
2019

Start your own freelance writing business : the complete guide to starting and scaling from scratch


Pennington Briggs, Laura, author.
Unabridged
New York : Gildan Media, 2019

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50
Book
1966

The television copywriter : how to create successful TV commercials


Wainwright, Charles Anthony.

New York : Hastings House, [1966]

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Location Call no. Vol. Availability
 MELB  791.453 WAI  AVAILABLE
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