| Description |
1 online resource (182 pages) : illustrations (chiefly color), portrait |
| Series |
Required reading range |
|
AVA academia |
|
Required reading range.
|
|
AVA academia.
|
| Summary |
"Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved. As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, youll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry."--Bloomsbury Publishing |
| Bibliography |
Includes bibliographical references (page 182) and index |
| Subject |
Advertising copy.
|
|
Advertising copy.
|
| Form |
Electronic book
|
| ISBN |
9782940476091 |
|
2940476098 |
|
2940373469 |
|
9782940373468 |
|
