Title Alcohol consumption ad nauseam - without any consequences? : how to launch an alcohol-reducing product on the market / Angela Poech, Tom C. Peisl and Tina Lorenz

Published [Bingley] : Emerald Group Publishing Limited, 2011

Online access available from: Emerald Emerging Markets    View Resource Record

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Description 1 online resource (22 pages) : color illustrations Notes Published also as volume 1, numbers 1, 2011 of Emerald emerging markets case studies Bibliography Includes index and bibliographical references Subject Alcoholism -- Prevention -- Case studies Drinking of alcoholic beverages -- Case studies Alcoholic beverages -- Health aspects -- Case studies Advertising -- Alcoholic beverages -- Case studies Genre/Form Case studies. Form Electronic book Author Peisl, Tom C Lorenz, Tina

OTHER TI Emerald emerging markets case studies

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