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Book Cover
Author Shah, Bhavin J., author

Title Bharat Footwear Limited discount coupons / Bhavin J. Shah, N. Ravichandran
Published London : Indian Institute of Management, Ahmedabad, 2018


Description 1 online resource : illustrations
Series SAGE Business Cases
SAGE Business Cases
Summary The case presents a customer experience while purchase of a pair of shoes in the upmarket retail outlet Bharat Footwear Limited (BFL), in Ahmedabad, India. While negotiating the purchase of the pair of shoes, the customer is offered a 20% discount coupon meant for BFL shareholders, for a split consideration in the ratio of 60 (buyer) and 40 (agent). The customer must decide if they should accept the deal and leads to a discussion as to whether BFL should continue the promotion
Notes Originally Published In Shah, B. J., & Ravichandran, N. (2018). Bharat Footwear Limited Discount Coupons. QM0282TN. Ahmedabad, India: Indian Institute of Management, Ahmedabad
Description based on XML content
Subject Marketing -- India -- Ahmadābād -- Decision making -- Case studies
Industrial management -- India -- Ahmadābād -- Case studies
Coupons (Retail trade) -- India -- Ahmadābād -- Case studies
Coupons (Retail trade)
Industrial management.
Marketing -- Decision making.
India -- Ahmadābād.
Genre/Form Case studies.
Form Electronic book
Author Ravichandran, N., author
ISBN 9781529709407