Cover; Contents; Acknowledgements; Notes on Contributors; 1 Alcohol Consumption and Youth: Key Issues; 2 Alcohol Marketing over the Years; 3 Advertising and Alcohol Consumption in Society; 4 Alcohol Advertising and Youth Drinking Behaviour; 5 Orientations towards Alcohol Advertisements; 6 Alcohol Representation at Point of Sale; 7 Impact of Alcohol Representation in the Entertainment Media; 8 Impact of Alcohol Representation in the News; 9 Alcohol Marketing: Research, Regulation and Compliance; Note; References; Index
Summary
A thorough examination of the relationship between young people's drinking and exposure to media representations of alcohol, including alcohol marketing and advertising
Bibliography
Includes bibliographical references (pages 203-232) and index
