| Description |
1 online resource : illustrations |
| Series |
SAGE Business Cases |
|
SAGE Business Cases
|
| Summary |
In its 15 years, Amyris has grown from a Silicon Valley startup to a global publicly-traded company that genetically programs yeast into chemicals used by more than 250 million consumers in over 2,000 brands. This case profiles the Amyris' growth from innovation in biofuels, pivoting towards new markets and expanding from B2B to B2C. It explores market selection, profitability, and competitive advantages |
| Notes |
Originally Published InVillas-Boas, J. M., & Norero, J. G. (2019). Amyris, Inc: Make good. No compromise. The Berkeley-Haas Case Series. University of California, Berkeley: Haas School of Business |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Amyris, Inc
|
|
Yeast industry -- United States -- Case studies
|
|
Strategic planning -- United States -- Case studies
|
|
Strategic planning
|
|
Yeast industry
|
|
United States
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Norero, Juan Guillermo, author
|
| ISBN |
9781529718478 |
|
1529718473 |
|
