Title Apple in Japan / written by Mylavarapu Vinaya Kumar, under the direction of D. G. Prasad

Published [Hyderabad, Andhra Pradesh] : IBS Center for Management Research, [2005] copyright 2005

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International Business Online

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Description 1 online resource (2 pages) Summary The caselet describes the stiff opposition that Apple computers recently faced in Japan. It also takes a look at how Apple lost its pre-eminent position in the US market and the strategies it adopted to regain this position Notes Title from resource description page (viewed June 17, 2016) Case code: CLIBE014 Bibliography Includes bibliographical references Notes In English Subject Apple Computer, Inc. -- Case studies Apple Computer, Inc. International business enterprises -- Japan -- Case studies Computer industry -- Japan -- Case studies Computer industry International business enterprises Japan Genre/Form Case studies Form Electronic book

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