| Description |
1 online resource |
| Series |
SAGE Business cases |
|
SAGE Business cases
|
| Summary |
This academic case study delves into the emergence of virtual characters within the music industry, focusing on the controversy surrounding FN Meka, a virtual rapper signed to Capitol Records. The study examines FN Meka's inception, rise, and subsequent downfall, shedding light on the intricate interplay between technology, cultural expression, and consumer behavior. FN Meka's journey from a successful virtual influencer to a controversial artist highlights the complexities of the modern music landscape and raises critical questions about authenticity, ownership, racial representation, and the ethical implications they present. The case study provides insights into the challenges and potential opportunities posed by virtual characters, offering a thought-provoking exploration of the evolving landscape of the music industry |
| Notes |
Description based on XML content |
| Subject |
Music trade -- Technological innovations -- History -- 21st century -- Case studies
|
|
Avatars (Virtual reality) -- Case studies
|
| Form |
Electronic book
|
| Author |
Zhao, Ziyin, author
|
| ISBN |
9781071941669 |
|
1071941666 |
|
