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Author Alexander, Andrae, active 2024, author

Title Virtual artists are taking over, not : FN Meka gets signed and dropped in a week / Andrae Alexander
Published London : SAGE Publications: SAGE Business Cases Originals, 2024


Description 1 online resource
Series SAGE Business cases
SAGE Business cases
Summary This academic case study delves into the emergence of virtual characters within the music industry, focusing on the controversy surrounding FN Meka, a virtual rapper signed to Capitol Records. The study examines FN Meka's inception, rise, and subsequent downfall, shedding light on the intricate interplay between technology, cultural expression, and consumer behavior. FN Meka's journey from a successful virtual influencer to a controversial artist highlights the complexities of the modern music landscape and raises critical questions about authenticity, ownership, racial representation, and the ethical implications they present. The case study provides insights into the challenges and potential opportunities posed by virtual characters, offering a thought-provoking exploration of the evolving landscape of the music industry
Notes Description based on XML content
Subject Music trade -- Technological innovations -- History -- 21st century -- Case studies
Avatars (Virtual reality) -- Case studies
Form Electronic book
Author Zhao, Ziyin, author
ISBN 9781071941669