| Description |
1 online resource (xvii, 509 pages) : illustrations |
| Contents |
Market opportunity and segmentation : the diverse role of studios and networks -- Intellectual property assets enabling distribution : the business of creating, marketing, and protecting an idea -- Financing production : studios and networks as venture capitalists -- Theatrical distribution -- The home video business -- Television distribution -- Internet distribution, downloads, and on-demand streaming : a new paradigm -- Ancillary revenues : merchandising, video games, hotels, transactional video-on-demand, airlines, and other markets -- Marketing -- Making money : net profits, Hollywood accounting, and the relative simplicity of online revenue sharing |
| Summary |
This book focuses on market opportunity and segmentation, intellectual property assets enabling, financing production, theatrical distribution, the home video business, television distribution, internet distribution, ancillary revenues, marketing and making money & net profits, Hollywood accounting, and the relative simplicity of online revenue sharing |
| Bibliography |
Includes bibliographical references (pages 462-472) and index |
| Notes |
English |
|
Print version record |
| Subject |
Motion pictures -- Marketing
|
|
Video recordings -- Marketing
|
|
Television broadcasting -- Marketing
|
|
BUSINESS & ECONOMICS -- Industries -- Media & Communications.
|
|
TECHNOLOGY & ENGINEERING -- Telecommunications.
|
|
Motion pictures -- Marketing
|
|
Television broadcasting -- Marketing
|
|
Video recordings -- Marketing
|
| Form |
Electronic book
|
| LC no. |
2009039128 |
| ISBN |
9780080957975 |
|
0080957978 |
|
024081200X |
|
9780240812007 |
|
1136057668 |
|
9781136057663 |
|
1282345168 |
|
9781282345164 |
|
9786612345166 |
|
6612345160 |
|
