| Description |
1 online resource (232 pages) : illustrations |
| Contents |
Entrepreneurship as a Competency -- Creative Market Insight -- The Window of Opportunity -- Creation of the Business Concept -- Entry Barriers to Markets -- Strategies for Market Entry -- The Positive Influence of Competitors -- Entrepreneurship and Business Ideas in the Embryonic Market |
| Summary |
"The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer needs solved. Business plans done this way can often lead to disappointment. The Business Idea leaves behind this product orientated logic. The book presents new, applicable entrepreneurship methods for developing creative market insight, for identifying windows of opportunity, creating business concepts and entrepreneurial strategies for successful market entry."--Jacket |
| Analysis |
economie |
|
economics |
|
bedrijfswetenschap |
|
management science |
|
ondernemerschap |
|
entrepreneurship |
|
bedrijfsvoering |
|
management |
|
marketing |
|
Management studies, Business Administration, Organizational Science (General) |
|
Economics (General) |
|
Management, bedrijfskunde, organisatiekunde (algemeen) |
|
Economie (algemeen) |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Translated from the Danish |
|
Print version record |
| In |
Springer e-books |
| Subject |
New business enterprises.
|
|
Entrepreneurship.
|
|
Entrepreneurship
|
|
entrepreneurs.
|
|
BUSINESS & ECONOMICS -- Home-Based Businesses.
|
|
Entrepreneurship.
|
|
Ondernemerschap.
|
|
New business enterprises.
|
|
Affaires.
|
|
Science économique.
|
|
Economie de l'entreprise.
|
|
Entrepreneurship
|
|
New business enterprises
|
|
Ondernemerschap.
|
| Form |
Electronic book
|
| ISBN |
9783540269595 |
|
3540269592 |
|
354022663X |
|
9783540226635 |
|
1281114901 |
|
9781281114907 |
|
