| Description |
1 online resource (328 pages) |
| Contents |
Cover; Half Title; Title Page; Copyright Page; Contents; Acknowledgments; Preface; Part I-The Fashion Industry; 1. Clothing, Fashion, and Society; 2. The Emergence of the Fashion Industry; 3. The Fashion Designer; 4. Leadership in the Fashion Industry; 5. Organizational Culture in the Fashion Industry; Part II-Tommy Hilfiger USA, Inc.: A Case Study; 6. Charisma, Culture, and Representation at Tommy Hilfiger; 7. Epilogue; References; Index |
| Summary |
Fashion is all around us: we see it, we buy it, we read about it, but most people know little about fashion as a business. Veronica Manlow considers the broader signifi cance of fashion in society, the creative process of fashion design, and how fashion unfolds in an organizational context where design is conceived and executed. To get a true insider's perspective, she became an intern at fashion giant Tommy Hilfi ger. Th ere, she observed and recorded how a business's culture is built on a brand that is linked to the charisma and style of its leader |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Clothing trade -- Case studies
|
|
Fashion design -- Case studies
|
|
BUSINESS & ECONOMICS -- Industries -- Fashion & Textile Industry.
|
|
Clothing trade
|
|
Fashion design
|
| Genre/Form |
Case studies
|
| Form |
Electronic book
|
| ISBN |
9781351522649 |
|
1351522647 |
|
9781351522632 |
|
1351522639 |
|
9781351522625 |
|
1351522620 |
|
9780203793466 |
|
0203793463 |
|
