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Subjects (1-50 of 74)
BUSINESS & ECONOMICS -- Marketing -- Research.
1
E-book
1996

Accounting for tastes


Becker, Gary S. (Gary Stanley), 1930-2014.



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3
E-book
2020

Adolescents, family and consumer behaviour : a behavioural study of adolescents in Indian urban families


Kaur, Harleen (Professor of management), author.

New York, NY : Routledge, 2020

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8
E-book
2018

"Anjaneya" health drink : re-positioning dilemma


Sharma, Aasha Jayant, author

Bingley, U.K. : Emerald Publishing Limited, 2018

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11
E-book
2014

Big social mobile : how digital initiatives can reshape the enterprise and drive business results


Giannetto, David F., 1968- author.

New York City : Palgrave Macmillan, 2014

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13
E-book
2012

Breakthrough marketing plans : how to stop wasting time and start driving growth


Calkins, Tim, author.
Second edition
New York : Palgrave Macmillan, 2012

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16
E-book
1999

Business-driven research and development : managing knowledge to create wealth


Ganguly, Ashok S. (Ashok Sekhar), 1935- author.



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19
E-book
2014

Business transformation : a roadmap for maximizing organizational insights


Zeid, Aiman

Hoboken, New Jersey : Wiley, [2014]

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24
E-book
1998

Children as consumers : a psychological analysis of the young people's market


Gunter, Barrie

London ; New York : Routledge, 1998

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27
E-book
2022

Common data sense for professionals : a process-oriented approach for data-science projects


Jugulum, Rajesh, author.

New York, NY Abingdon, Oxon : Routledge/Productivity Press, 2022

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30
E-book
2011

Consumer behavior : women and shopping


Huddleston, Patricia
1st ed


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34
E-book
2002

Creativity in product innovation


Goldenberg, Jacob, 1962-



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38
E-book
2002

Delivering results in qualitative market research


Lillis, Geraldine



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42
E-book
2020

Digital disruption in marketing and communications : a strategic and organizational approach


Magnotta, Edoardo, author.

Abingdon, Oxon ; New York, NY : Routledge, 2020

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43
E-book
2017

Divining desire : focus groups and the culture of consultation


Featherstone, Liza, author

New York : OR Books, [2017]

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47
E-book
2012

Empathetic marketing : how to satisfy the 6 core emotional needs of your customers


Ingwer, Mark, author.

New York : Palgrave Macmillan, [2012]

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48
E-book
2014

Engaging customers using big data : how marketing analytics are transforming business


Sathi, Arvind, author.
First edition
New York, NY : Palgrave Macmillan, 2014

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