| Description |
1 online resource (197 p.) |
| Contents |
Intro -- Contents -- List of Figures and Tables -- Foreword -- Preface -- About the Authors -- Introduction -- Part 1 The Odyssey of K-ZE -- Chapter 1: The Long March of the Accessible Vehicle Concept for China -- The Explosion of the Chinese Market: A Promised Land for Automakers -- Twenty Years of Attempts to Penetrate the Chinese Market -- The Electric Vehicle as Essential to the Conquest of the Chinese Market -- From Emergence to Affirmation of the "Access EV" Concept for China -- Conclusion: the Emergent Strategy and Its Relationship to Projects |
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Chapter 2: Preliminary Project: Exploring the Unknown -- An Exploration Driven by Economic Factors -- Framing the Research -- Researching the Supplier Base-Key to the Feasibility of Design-to-Cost -- Choice of the Manufacturing Plant -- Monitoring the Dynamics of Chinese Electric Vehicle Standards -- A Prototype Prepared in France, and a New Modular Battery -- Multi-Brand Marketing, but Volume Forecasts Remain Uncertain -- September 28, 2016, Meeting -- Conclusion: The Preliminary Project Is an Integral Part of the Whole -- Chapter 3: An Innovative Framework for a Cooperative Design |
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EGT, the Operator of the Project -- An Original Business Model -- The Constitution of the Project Team -- Team Management: Multicultural Integration and Cohesion -- Conclusion: Power and the Limits of Formal Project Framing -- Chapter 4: An Agile Development in an Unprecedented Context -- The Challenges of Working Outside the Norms -- Product Definition -- The Inexorable Inflation of Performance -- Adapting the Platform -- Ambitious Volumes that Increased as the Project Progressed -- Differentiation Management -- Co-Design with Suppliers -- The Design-to-Cost War Machine -- Battery Crisis |
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From Investment Decisions to the Start of Mass Production: K-ZE, a Vehicle Without a Plant? -- Construction of the New Body Shop, from Blockages to Spectacular Recoveries -- Plant Startup: Heavy Weather in Shiyan (Fall 2019) -- The Battle for Quality -- Passing the Quality Milestones on K-ZE -- Improving the Quality of Suppliers -- Spring Development: Mission Accomplished -- Conclusion: Toward a Model of Development Compatible with Innovation -- Chapter 5: A Project in a Perfect Storm -- A Promising Commercial Launch -- Four Shockwaves in the Chinese Market |
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The Financial Crisis at DRAC, the Project's First Client -- The Networks of Other Chinese Subsidiaries Break Their Commitments -- COVID-19 Hits -- Change in the Criteria for Granting Subsidies -- Storm Clouds Gather at Renault and Nissan Headquarters -- In the Face of Headwinds, the Project Pivots to Europe -- Conclusion: A Truly Resilient Project -- Chapter 6: The Phoenix -- A Difficult Trip to Europe -- Engineering for European Launch -- A Product That Arrived at the Right Time -- Dual European Deployment -- The Marketing of the Dacia Spring |
| Summary |
Affordable is not typically the first adjective used to describe an electric automobile. This book traces the history of an affordable electric car, from its genesis to its marketing. This history is more than a singular adventure. It is the analysis of a project that allows us to understand the key issues of strategy and management of contemporary innovation. The book features in lessons in: Strategy revealing the complexity of international product development and the conditions for its implementation in today's fragmented world Project management showing what is required to succeed in the a priori impossible challenge of a design within an alliance between five partners from four different countries Innovation demonstrating that the electrification of mobility can be combined with affordable prices Industrial policy using the emblematic domain of electric vehicles to illustrate the major role of public authorities in technology, the future direction of this role, and the importance in the competition between Western and Chinese industries Intrapreneurship showing that a start-up is not the only context in which it is possible to attempt and experience breakthroughs |
| Notes |
Description based upon print version of record |
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Conclusion: Dacia Spring, the Accessible Electric Vehicle That Is Changing the Market |
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Christophe Midler, Emeritus Research Director and Professor of the Management Research Center, Ecole Polytechnique, Paris and member of the French Academy of Technologies. He is internationally recognized in the field of project and innovation management. Marc Alochet is researcher at the Management Research Center, Ecole Polytechnique, Paris. Previously, he was an engineer at Renault, where he held various functions and positions in product and process engineering. Christophe de Charentenay is CEO of M@Air, is an expert in carbon-free mobility. He was, from 2017 to 2020 the president of eGT, the operator of the K-ZE project (dacia Spring) |
| Subject |
Régie nationale des usines Renault -- Decision making
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| SUBJECT |
Régie nationale des usines Renault fast |
| Subject |
Spring automobile -- History
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Electric automobiles -- France -- Design and construction -- History
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Product management -- France -- Case studies
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Automobile industry and trade -- International cooperation
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BUSINESS & ECONOMICS / Strategic Planning
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BUSINESS & ECONOMICS / Industries / Automobile Industry
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BUSINESS & ECONOMICS / Project Management
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Automobile industry and trade -- International cooperation
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Decision making
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Electric automobiles -- Design and construction
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Product management
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France
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| Genre/Form |
Case studies
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History
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| Form |
Electronic book
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| Author |
Alochet, Marc.
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Charentenay, Christophe de
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| ISBN |
9781000866230 |
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1000866238 |
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9781003376958 |
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1003376959 |
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9781000866216 |
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1000866211 |
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