| Description |
1 online resource (264 pages) : illustrations |
| Contents |
Front Cover; ComInunicationand Channel SysteInsin Tourism Marketing; Copyright Page; Contents; Introduction: Muzaffer Uysal and Daniel R. Fesenmaier; Communicating Tourism Supplier Services: Building Repeat Visitor Relationships: Laurel J. Reid and Stanley D. Reid; Market Structure Analysis of Media Selection Practices by Travel Services: David Snepenger and Mary Snepenger; Effects of Distribution Channel Level on Tour Purchasing Attributes and Information Sources: Charles R. Duke and Margaret A. Persia |
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Communication Channels to Segment Pleasure Travelers: Sheauhsing Hsieh and Joseph T. O'LearyUsing Travel Brochures to Target Frequent Travellers and ""Big-Spenders"": Bruce E. Wicks and Michael A. Schuett; State Slogans: The Case of the Missing USP: John Richardson and Judy Cohen; Design of Destination and Attraction-Specific Brochures: Donald Getz and Usa Sailor; Functional and Aesthetic Information Needs Underlying the Pleasure Travel Experience: Christine A. Vogt, Daniel R. Fesenmaier and Kelly MacKay |
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Effects of User and Trip Characteristics on Responses to Communication Messages: Francis P. Noe, Muzaffer Uysal and Claudia JurowskiThe Influence of Tourists' Characteristics on Ratings of Infonnation Sources for an Attraction: Kathleen L. Andereck and LindaL. Caldwell; Image FormationProcess: William C. Gartner; Collaborative Alliances: New Interorganizational Formsin Tourism: Steven Selin; Competing and Cooperating in the Changing Tourism Channel System: Frank M. Go and A. PaulWilliams; Index |
| Summary |
What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using the key factors of communication and channel systems. Communication and Channel Systems in Tourism Marketing features both conceptual and applied research which provides an excellent base for tourism marketers and destination planners to evaluate and improve their overall tourism marketing programs. T |
| Notes |
"Has also been published as Journal of travel & tourism marketing, volume 2, numbers 2/3 1993"--Title page verso |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Tourism -- Marketing
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BUSINESS & ECONOMICS -- Industries -- Hospitality, Travel & Tourism.
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Tourism -- Marketing
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| Form |
Electronic book
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| Author |
Uysal, Muzaffer.
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Fesenmaier, Daniel R.
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| ISBN |
9781136586903 |
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1136586903 |
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9780203058138 |
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0203058135 |
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9781136587047 |
|
1136587047 |
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9781136586972 |
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1136586970 |
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