Title Franchising & licensing : two powerful ways to grow your business in any economy / Andrew J. Sherman

Edition Fourth edition Published New York : American Management Association, ©2011

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Description 1 online resource Contents pt. 1. The foundation for franchising -- pt. 2. Building a franchising program -- pt. 3. Financial strategies Summary The definitive resource for corporations in myriad industries-now completely revised and updated Bibliography Includes bibliographical references and index Notes In English Print version record and CIP data provided by publisher Subject Franchises (Retail trade) -- United States License agreements -- United States BUSINESS & ECONOMICS -- Franchises. Franchises (Retail trade) License agreements. United States. Genre/Form Electronic book Academic theses. Academic theses. Thèses et écrits académiques. Form Electronic book LC no. 2020689798 ISBN 9780814415696 0814415695

Other Titles Franchising and licensing

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