| Description |
1 online resource (xiii, 202 pages) : illustrations |
| Contents |
Preface -- Introduction -- What is Business-Driven R & D -- Some Gleanings from Recent Publications -- Knowledge and its Management -- Moving out of the Comfort Zone -- the Role of Business Leaders -- Innovation -- Linking Science and Technology to Markets -- Interactive Networks and Innovations -- The Human Factor -- Tracking and Assessing Risks -- Epilogue -- Appendix I: Creating a Project Proposal -- Appendix II: The Business-Driven R & D Process -- Appendix III: Managing Risk -- Targets for Project Teams -- References |
| Summary |
Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfill strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it |
| Bibliography |
Includes bibliographical references and index |
| Notes |
English |
|
Print version record |
| Subject |
Research, Industrial -- Management
|
|
Industrial management.
|
|
BUSINESS & ECONOMICS -- Marketing -- Research.
|
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BUSINESS & ECONOMICS -- Research & Development.
|
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Industrial management
|
|
Research, Industrial -- Management
|
| Form |
Electronic book
|
| ISBN |
1403915954 |
|
9781403915955 |
|
9780333776506 |
|
033377650X |
|
9786610219056 |
|
6610219052 |
|
