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Book Cover
E-book
Author Sandy, Ken, author.

Title The influential product manager : how to lead and launch successful technology products / Ken Sandy
Edition First edition
Published Oakland, CA : Berrett-Koehler Publishers, [2020]
©2020

Copies

Description 1 online resource (1 volume) : illustrations
Contents First, think like a product manager -- Lead through influence -- Understand your customer -- Collaborate to set priorities -- Discover and validate customer needs -- Define the right product -- Capture user-centric requirements -- Partner with engineering -- Navigate challenging trade-offs -- Launch for impact -- Measure success -- Advance your career
Summary From setting priorities to capturing requirements to navigating trade-offs, this comprehensive book methodically documents the tools product managers everywhere use to align their teams with market needs and organizational goals. -- Edited summary from book
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Product management.
New products.
BUSINESS & ECONOMICS -- Research & Development.
New products
Product management
Form Electronic book
ISBN 9781523087488
152308748X