| Description |
1 online resource (xii, 163 pages) : illustrations |
| Series |
Mastering business research methods |
|
Mastering business research methods.
|
| Contents |
Introduction -- Understanding research questionnaires -- Basic components of research questionnaires -- Conducting research with questionnaires -- Examples of research questionnaires -- Conclusions |
| Summary |
"Part of SAGE's Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N.K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis. In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations. Ideal for Business and Management students reading for a Master's degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method."--Publisher's description |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Business -- Research.
|
|
Business -- Research -- Methodology
|
|
Management -- Research.
|
|
Management -- Research -- Methodology
|
|
Questionnaires -- Design
|
|
BUSINESS & ECONOMICS -- Research & Development.
|
|
Business -- Research
|
|
Business -- Research -- Methodology
|
|
Management -- Research
|
|
Management -- Research -- Methodology
|
|
Questionnaires -- Design
|
|
Business and Management.
|
| Form |
Electronic book
|
| ISBN |
9781446299760 |
|
1446299767 |
|
9781473917408 |
|
1473917409 |
|
9781473917392 |
|
1473917395 |
|
