| Description |
1 online resource (238 pages) |
| Contents |
Cover; Half Title; Title; Copyright; Dedication; Contents; Acknowledgments; 1 Marching As If to War; Stalking the Elusive Skills Shortage; Corporate Schizophrenia; Button-Down Revolutionaries; Wisconsin Turns Right and Becomes a National Model; Children as a Cash Crop; The Shape of Things to Come; 2 And Now a Word from Our Sponsor; Apples and Other Temptations; Harnessing Peer Pressure; Seal of Community Approval; Well-Targeted Learning; Good Cop/Bad Cop; How Junior Has Grown; Learning Can Be Sweet ... or Salty; A Captive Market; Decades of Battle; The Crowded Classroom |
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Pizza and Other Educational ValuesKeep Drugs in Schools; A Pattern of Abuse; The Critics Take a Powder; Seizing the Moment; 3 High-Tech Hucksters Go to School; Connections Plugs In; Principles, Even Abstract Ones, Die Hard; Sanitizing the Shill; Tax Assessors Get an Education; Shut Out of New York; Open Warfare in California; Advertisers Sold Power over Students; The Hidden Persuaders; Behind the Educational Facade; Class in the Classroom; The Expensive Education of Mr. Whittle; The Low Life of High Tech; 4 Schools for Profit: Follow the Yellow Brick Road; Same Old Tune, Same Old Criticism |
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The Mythical CrisisThe Master Myth; Enter the Traveling Salesmen; First Take Twelve Minutes, Then the Whole School; Dark Days for Edison; EAIâ#x80;#x94;Founded on Fantasy; Privatization Works Its Wonders; Trouble in the Classroom; Born-Again Savior; Reaping Education's Nonexistent Financial Bounty; 5 Private School Vouchers: A False Choice; We've Been There; The Other Choiceâ#x80;#x94;Public School Choice; The Milwaukee Voucher Experimentâ#x80;#x94;Success Without Results; An Unpopular Reform; The Apparatus of the Right; Business Unlocks the Door; Confusion on the Left; The Market Myth; Separate and Unequal |
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Old-Time ReligionReform Without Content; 6 Charter Schools: The Smiling Face of Disinvestment; Prairie Fire Reform; A Curriculum-Free Franchise; An Attempted Evaluation; Real World Problems; Watching the Money; The Demonizing of Teachers; Edventures in Exploitation; Storefront Education; The Public Debate and the Real One; 7 What the Market Can't Provide; A Reform That Works; The Hidden Agenda; The Experience with Privatization; The High Cost of the Free Market; The New Separatism; A Natural Self-Interest; The Deteriorating Physical and Economic Infrastructure; The Real Bottom Line; Appendix |
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NotesAbout the Book and Author; Index |
| Summary |
Giving Kids the Business exposes the ways in which corporate America is turning schools into profit centers, the curriculum into an advertising vehicle, and children into a cash crop. Learn how market-oriented school reforms take money out of your pocket and lower the quality of public education. This book sounds the alarm over schools being used by marketers to pitch their products to our nations children. }The commercialization of public education is upon us. With much fanfare and plenty of controversy, plans to cash in on our public schools are popping up all over the country. Educator and social commentator Alex Molnar has written the first book to both document the commercial invasion of public education and explain its alarming consequences. Imagine that your son is given a Gushers fruit snack, told to burst it between his teeth, and asked by his teacher to compare the sensation to a geothermic eruption (compliments of General Mills) Imagine your daughter being taught a lesson about self-esteem by being asked to think about good hair days and bad hair days (compliments of Revlon.) Imagine that to cap off a day of world class learning, your childs teacher shows a videotape that explains that the Valdez oil spill wasnt so bad after all (compliments of Exxon) Giving Kids the Business explains why hot-button proposals like Channel One, an advertising-riddled television program for schools; for-profit public schools run by companies such as the Edison Project and Education Alternatives, Inc.; taxpayer-financed vouchers for private schools; and the relentless interference of corporations in the school curriculum spell trouble for Americas future. Anyone curious about how schools are being turned into marketing vehicles, how education is being recast as a commercial transaction, and how children are being cultivated as a cash crop will want to read Giving Kids the Business. } The commercialization of public education is upon us. With much fanfare and plenty of controversy, plans to cash in on our public schools are popping up all over the country. Educator and social commentator Alex Molnar has written the first book to both document the commercial invasion of public education and explain its alarming consequences. Imagine that your son is given a Gushers fruit snack, told to burst it between his teeth, and asked by his teacher to compare the sensation to a geothermic eruption (compliments of General Mills) Imagine your daughter being taught a lesson about self-esteem by being asked to think about good hair days and bad hair days (compliments of Revlon.) Imagine that to cap off a day of world class learning, your childs teacher shows a videotape that explains that the Valdez oil spill wasnt so bad after all (compliments of Exxon) Giving Kids the Business explains why hot-button proposals like Channel One, an advertising-riddled television program for schools; for-profit public schools run by companies such as the Edison Project and Education Alternatives, Inc. ; taxpayer-financed vouchers for private schools; and the relentless interference of corporations in the school curriculum spell trouble for Americas children. With political races, legislative issues, and judicial challenges regarding education reform from Massachusetts to California, this book will explain whats behind the headlines in every state |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Education -- United States -- Marketing
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Business and education -- United States
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Commercialism in schools -- United States
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Business and education
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Commercialism in schools
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Education -- Marketing
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United States
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| Form |
Electronic book
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| ISBN |
9780429968778 |
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0429968779 |
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9780429979859 |
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0429979851 |
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9780429500220 |
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042950022X |
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9780429990939 |
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0429990936 |
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