| Description |
xv, 230 pages ; 23 cm |
| Series |
Adolescent cultures, school & society ; v. 44 |
|
Adolescent cultures, school and society ; v. 44 |
|
Adolescent cultures, school & society ; v. 44
|
| Contents |
Introduction / Tony Carusi -- Ch. 1. Consuming Health: Health Curricula and the Production of a Healthy Student / Carolyn Vander Schee -- Ch. 2. More Than a Video Ho: Hip Hop as a Site of Sex Education about Girls' Sexual Desires / Jennifer Esposito and Bettina Love -- Ch. 3. Consumption Is the Message: Television Advertising and Adolescents / Dennis Attick -- Ch. 4. The Automobile Industry's Influence on Adolescents' Choice of Transportation: How Marketing Techniques Are Used to Cultivate Consumers of Automobiles / Permeil Daas -- Ch. 5. Would You Like Values with That? Chick-fil-A and Character Education / Deron Boyles -- Ch. 6. Packaging Youth and Selling Tomorrow: Deconstructing the Myths of Marketalkracy / Carly Stasko and Trevor Norris -- Ch. 7. BusRadio: Music to a Captive Audience? / Dennis Attick -- Ch. 8. Uncovering the Coverings: The Use of Corporate Supplied Textbook Covers to Further Uncritical Consumerism / Deron Boyles |
|
Ch. 9. Schooling in Disaster Capitalism: How the Political Right Is Using Disaster to Privatize Public Schooling / Kenneth J. Saltman |
| Summary |
"The Corporate Assault on Youth examines childhood as a social construction increasingly influenced by corporations and commercialism. Through case studies, critical analysis, and historical/philosophical research, the essays collected here expose the degree to which children are unwitting targets of marketing. With topics ranging from the presence of media branding in schools and school supplies to the subtler ways in which the public education system is influenced by corporate ideologies and purposes, this book draws much-needed attention to how educators, administrators, policymakers, parents, and children can become aware of, and counterbalance, the effects of the commercialism that is overwhelming students' understanding of the world and their place within it."--BOOK JACKET |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Business and education -- United States.
|
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Commercialism in schools -- United States.
|
| Author |
Boyles, Deron.
|
| LC no. |
2008000231 |
| ISBN |
9781433100840 (paperback: alk. paper) |
|
1433100843 (paperback: alk. paper) |
|
